JOB DESCRIPTION:
Trade Promotion Planning & Execution
Act as the key Trade Marketing contact, working closely with Sales and Brand Marketing teams to ensure effective in- market execution.
Develop and execute trade promotion plans by channel and target consumer segment within the approved budget.
Ensure trade promotion programs are fully aligned with brand strategy and business objectives, delivering optimal sales performance.
POSM Management & In- store Execution
Coordinate with Sales teams to ensure in- store displays are executed at the right time, right place, and in compliance with brand guidelines.
Plan POSM production, allocation, and deployment by channel and region.
Monitor execution quality and compliance through photo reports and market feedback, and recommend corrective or improvement actions.
Price Monitoring & Channel Conflict Management
Propose appropriate trade support mechanisms or adjustments to ensure pricing consistency, fairness, and channel harmony.
Monitor retail pricing of Morinaga products across MT, GT, Mother & Baby Stores, and Online channels.
Analyze competitive pricing and proactively identify potential channel conflicts arising from price discrepancies.
Trade Marketing Performance Evaluation & Optimization
Evaluate campaign effectiveness using key metrics such as ROI, sales performance, numeric/weighted distribution, and brand visibility.
Recommend optimization initiatives to improve the effectiveness and efficiency of future trade marketing activities.
Collect and analyze data from trade promotion activities and trade marketing programs.
Trade Policy Development & Promotion Governance
Monitor compliance with approved trade policies within the distribution system.
Develop and manage trade support and promotion policies for distributors, retailers, and end consumers.
Ensure trade promotions and support schemes are implemented consistently, transparently, and fairly across all channels.
Trade Marketing Budget Management
Conduct post- promotion reconciliation and consolidate reports on trade investment and ROI.
Recommend budget reallocation or optimization to maximize trade investment efficiency.
Track and control trade promotion and POSM budgets.
Market Research & Cross- functional Collaboration
Consolidate market intelligence and industry data to support trade decision- making.
Conduct regular market visits and market research to monitor competitor activities, market dynamics, and industry trends.
Collaborate cross- functionally to propose actionable trade plans by channel and region.
REQUIREMENT:
Strong experience in multi- channel Trade Marketing, especially GT channel
Strong analytical, communication, and coordination skills
Age: 32–38
Minimum 8 years of Trade Marketing experience in FMCG (required); mother & baby category is a plus
Good command of English (speaking, writing, presenting)
BENEFITS:
Full statutory benefits: social insurance, health insurance, unemployment insurance, paid annual leave, sick leave, maternity leave, etc.
Option to work from home: 1 day per month
Support from the labor union (wedding, childbirth, sickness, etc.)
Product discount policy
Team building, year- end party, monthly staff birthdays
Annual health check- up
13th- month salary bonus
Holiday / festival gifts / bonuses
