Trade Marketing Manager – Dairy Industry - Ho Chi Minh City

The Trade Marketing Manager is responsible for planning, executing, and managing trade marketing initiatives to drive sales growth, expand distribution coverage, and enhance brand visibility for Morinaga across all channels (Modern Trade, General Trade, Mother & Baby Stores, and E- commerce).
This role ensures that trade promotions, POSM deployment, and trade policies are effectively implemented in line with brand strategy and business objectives, while optimizing trade marketing investment efficiency.
Key Responsibilities
Trade Promotion Planning & Execution

Ensure trade promotion programs are aligned with brand strategy and business objectives to deliver optimal sales performance.
Work closely with Sales and Brand Marketing teams to ensure effective in- market execution.
Develop and execute trade promotion plans by channel and target consumer segment within the approved budget.

POSM & In- store Execution

Ensure in- store displays are executed at the right time, in the right place, and in compliance with brand guidelines.
Plan and manage POSM production, allocation, and deployment by channel and region.
Monitor execution quality and compliance, and propose corrective or improvement actions as needed.

Price Monitoring & Channel Management

Monitor retail pricing across MT, GT, Mother & Baby Stores, and online channels.
Analyze competitor pricing and identify potential channel conflicts.
Propose trade support or adjustments to ensure pricing consistency and channel harmony.

Trade Marketing Performance & Optimization

Recommend optimization initiatives to improve future trade marketing effectiveness.
Evaluate campaign effectiveness using key metrics (ROI, sales performance, distribution coverage, and brand visibility).
Collect and analyze data from trade marketing activities and promotions.

Trade Policy & Budget Management

Develop and manage trade promotion and support policies for distributors and retailers.
Track and control trade marketing budgets; conduct post- promotion reconciliation and ROI reporting.
Ensure trade programs are implemented consistently, transparently, and in compliance with approved policies.

Market Insight & Cross- functional Collaboration

Consolidate market insights to support trade decision- making.
Conduct regular market visits to monitor competitor activities, market dynamics, and industry trends.
Collaborate cross- functionally to propose actionable trade plans by channel and region.

Minimum of 8 years of Trade Marketing experience in the milk and dairy or mother and baby industry
Strong analytical, communication, and coordination skills
Good understanding of the mother and baby market and target consumer behavior
Age: 35–40
Good command of English (speaking, writing, and presenting)
Strong experience in multi- channel Trade Marketing, especially in the GT channel

Work from home one day per month
Support from the labor union (wedding, childbirth, sickness, etc.)
Team- building activities, year- end party, and monthly staff birthday celebrations
Holiday and festival gifts or bonuses
Internal purchase discount
Annual health check- up
13th- month salary bonus
Full statutory benefits (social insurance, health insurance, unemployment insurance, paid annual leave, sick leave, maternity leave, etc.)

Cập nhật gần nhất lúc: 2026-01-22 05:00:05