Trade Marketing Activation Specialist - (Hybrid Base HN)

- Work location: Hanoi
- Report to: Trade Marketing Supervisor
- Working time: Monday- Friday
- Travel: Central to North (From Buon Ma Thuoct to Ha Giang)
POSITION SUMMARY: Trade Marketing Activation Specialist is responsible for executing activation activities in system wide according to the Trade Marketing department’s plans. This role requires a hands- on approach, working directly in the field with regional Trade MKT, Operation, suppliers, and partners to ensure smooth and effective activation program execution.
PRIMARY RESPONSIBILITIES:
Responsibility 1: Assist in the Development and Execution of Promotions and Activations Promotion Support

Assist in the execution of promotional campaigns according to the planned calendar.
Support in forecasting stock, planning merchandising, and coordinating communication materials.

Activation Execution

Work with agencies and vendors to ensure all activation elements align with brand guidelines and execution standards.
Assist in planning and executing brand activations to engage new and existing customers.

Event Coordination

Support the setup, coordination, and execution of events and activations at retail locations.
Ensure all necessary materials, logistics, and manpower are arranged for seamless event execution.

Responsibility 2:
Coordination and Operational Efficiency Cross- Functional Collaboration

Budget and Resource Management
Maintain strong relationships with key stakeholders for smooth implementation of promotional activities.
Coordinate with internal teams, suppliers, and agencies to ensure timely execution of campaigns.
Ensure cost- effectiveness and adherence to budget constraints
Support the monitoring of promotional budgets and expenses.

Responsibility 3:
Market and Consumer Insights, Competitor Monitoring

Conduct field visits to gather insights on consumer behavior and market trends.
Monitor competitors’ promotional and activation strategies and report key findings.

Responsibility 4:
Performance Analysis

Performance Analysis Assist in tracking and evaluating the performance of promotions and activations.
Provide reports with key insights and recommendations for improvement.

Education:
Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience:
Knowledge of consumer behavior, market dynamics, and regional insights within the industry will be considered an advantage.
The candidate should have at least 1–2 years of experience in Event Activation or Trade Marketing within the FMCG or F&B industry.
Prior experience executing on- ground activation programs is required. A strong understanding of store marketing principles and BTL marketing strategies is essential.
Competencies:
Strong written and verbal communication skills in Vietnamese and English are preferred.
Proficiency in Microsoft Office and relevant marketing software/tools is required.
Strong communication skills and the capability to collaborate with multiple stakeholders such as stores, agencies, and suppliers are necessary.
Problem- solving skills are also essential for success in this role.
The candidate should be able to work independently, demonstrate a hands- on mindset, and be willing to work in the field.
Required competencies include the ability to organize events and execute activation activities at retail locations.
The role requires effective cross- functional collaboration and coordination with external partners/vendors.
Working Conditions:
This role requires frequent travel across assigned provinces and cities.

Clear job training;
Full participation in insurance regime according to the Law; 24/24 insurance;
Opportunity to learn, participate in internal training courses, development opportunities and rapid promotion to senior management positions.
Participate in extracurricular activities and teambuilding;
12 days of annual leave;

Cập nhật gần nhất lúc: 2026-01-25 11:15:03