[TAM SON] HN - Marcom Lead (Multibrand Ecom)

• Analyze and report on campaign performance, provide actionable insights, and recommend improvements based on your findings
• Oversee the development and execution of marketing campaigns and related processes, ensuring they align with the overall strategy
• Create and implement a comprehensive e- commerce marketing strategy to drive more customers and sales to Tam Son’s multibrand platform
• Collaborate with Ecom, Media, Digital, Creative production, CRM team to ensure all contents and design materials are consistent with the brand positioning, messaging, and offerings, and keep the e- commerce platform updated with new products and promotions
• Oversee the management of multiple agencies to execute against the online marketing strategy across affiliate, paid search, paid social, SEO, display
• Uphold the integrity of Tam Son’s brand image and the luxury brands it distributes across multiple channels, and ensure the platform stays top of mind
• Stay updated on current industry trends and competition, and develop best practices for the site in terms of site merchandising, site functionalities/UX, and content management

• Strong analytical skills and the ability to make strategic, data- driven decisions
• 4+ years of experience in E- commerce or Digital Marketing
• Bachelor’s degree in Marketing, Communications, Business Management, or a similar discipline
• Experience with E- commerce platforms
• Fluency in both verbal and written English is preferred
• Having the ability to multi- task, prioritize and successfully meet several deadlines at once while maintaining attention to detail.
• Knowledge of marketing automation tools
• Superior interpersonal and communication skills

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Cập nhật gần nhất lúc: 2024-04-03 11:43:13