Established in 2005, Tam Son serves as a bridge between the elite class in Vietnam and global luxury brands, celebrating creativity and values deeply rooted in craftsmanship. With a reputation built overtime, Tam Son continually expands its brand portfolio, asserting a strong position in the fields of Fashion, Watches & Jewelry, Lifestyle and Beauty. Gradually, Tam Son evolves into a curator of premium experiences, honoring beauty and becoming our customers’ companion to discover inspiration.
Tam Son International JSC is a member of the Openasia Group, a multi- industry investment group established in 1994 in Vietnam.
The Senior CRM executive is responsible for managing the organization’s CRM ensuring the company can make the most out of marketing opportunities it offers.
Loyalty management
Tracking monthly for birthday of top VIP and working closely with Brand Retail team to ensuring satisfaction of customers.
Streamline and automate fulfillment processes for member enrollment, member benefits, promotion fulfillment, and program reporting working closely with cross- functional supporting teams (product, analytics, technology, and other marketing functions)
Monitoring CRM budget, tracking & following up with Brand retail team for CRM expense to be aligned with plan.
Lead ideation and conceptualization for program development and optimization, including process optimization
Monitoring customer buying: active customers, inactive customer, lost customer and allocating CRM budget for each customer
Design and manage communications strategy for the client focused on attracting, developing and retaining customers.
Define loyalty offer strategy in partnership with data and strategy teams to maximize ROI.
Work with analytics team to enhance predictive value of our customer acquisition models
Customer experience management (CEM)
Identification customer touch point; Analysis, implementation of measures and report of results
Customer Commitment: Monitoring of Customer Complaint, Customer Satisfaction Goodwill maintenance
Work alongside Brand Marketing team to support with store- level email marketing to drive footfall, including localized offers and event invites
Working closely with Call Center team to get customers feedback, analysis and solve customer queries.
Work with retail team to improve customer satisfaction
Training for sales team about CEM, store service standard
Proposing and tracking Customer Care program to enhance customer satisfaction, customer loyalty & retention.
Partnership
Execution of sales strategies to create viable sales pipelines and management of sales opportunities from lead generation to closure.
Prospect, qualify, develop, acquire, and maintain new business with total internal and external partnership.
Develop relationships with key partners to maximize business, identify cross sell touch points, and proactively seek opportunities to deepen the relationship with said partners.
Other tasks assigned by Manager
