RESPONSIBILITIES:
Keep an eye on social media trends.
Understand and Monitor social search engine, social listening.
Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics, YouTube Analytics, and Facebook and Instagram insights, Tiktok Insights.
Define KPIs and KRAs for social media campaigns.
Regularly liaise with clients via telephone, email, conference, or face- to- face (agency roles).
Analyze competitor activity
Manage a budget for social media activities, KOCs, Inlfuencers.
Scout, Shortlist, collect, and monitor social media influencers and KOCs to work on campaigns for clients that can meet the business and communication objectives for specific campaigns.
Engage with customers and followers. Manage and facilitate social media communities by responding to posts and developing discussions.
Analyze customer expectations according to past social media activities.
Communicate effectively to all stakeholders, including senior management.
Update social media content across all channels.
Develop content or get it done by content developers and creators.
Familiar with social media marketing tools such as Buffer and Hootsuite, Clickup, etc.
Establish relationships with social media influencers to develop a strong network.
Develop social media strategies and campaigns.
Encourage collaboration across teams and departments.
Qualification:
Strong attention to detail with time- management and organizational skills, and the ability to efficiently work independently and manage multiple tasks.
The required skills and qualifications for this role include at least two (2) years of experience in social media, digital marketing, content writing, and social media management.
You should have excellent written and verbal communication skills with problem- solving acumen and expertise in social media platforms (such as Facebook, Instagram, Tiktok and YouTube)
