Responsibilities
Collaborating with other creative teams to ensure consistent company representation.
Implementing SEO and SMO optimization
Analyzing trends and target audiences (how much they use social media in comparison to other publishing channels)
Designing and implementing social media strategy to align with business goals
Assisting in developing strategies with the rest of our marketing department
Managing content output and social media accounts of company
Managing budgets for social media advertising and creating ROI reports on a monthly basis
Growing our social media communities
Providing input on edited content and writing templates
Increasing company visibility on social media by interacting with collaborators and influencers to establish partnerships and target particular consumer groups
Finding ways to drive traffic through content marketing and social media and engaging with influencers on different platforms
Diploma – Experience
Experience in using analytics tools, such as Facebook Insights and Google Analytics
Significant experience in content production and using social media, such as Facebook, TikTok, and Instagram, for digital marketing.
Bachelor’s degree in Marketing, English, Communications, or similar fields
At least 3 years of relevant experience, and at least 1 year in managing a team.
Extensive knowledge and experience in search engine optimization (SEO) and social media optimization (SMO) to make sure every piece of content ranks well on all platforms and drives users into conversion.
Competences
Deep interest in the constantly changing social media algorithms
Impeccable writing and grammar skills
Ready to be involved in decision- making with strong leadership skills.
Attention to detail, proactive and self- motivated.
Excellent verbal and written communication skills
Proficient in English, French is a plus.
Excellent creativity and proven ability to develop original content
Report to: Marketing & Communications Director
