Visibility in GT & MT Channel
- Track progress of monthly Visibility registrations and executions.
- Build & develop Trade Visibility strategies for all Categories in both GT & MT Channel (Groceries store through Permanent and Extra POS materials).
- Laise with Categories to develop Visibilities programs tailored to specific product launches, relaunches, or promotional campaigns.
- Evaluate program effectiveness in terms of sales performance and achievement rates compared to set targets.
- Implement effective visibility execution across the distribution system.
POSM Management
- Control quality and production time in line with program schedules, from sample making and quotation procurement to warehouse delivery to distributors.
- Deploy, set up, and instruct Sales in implementing Clear POSM for distributors after delivery.
- Implement POSM usage for visibility and enhance Sales image optimization in the market.
- Discuss Categories and Marketing to propose suitable POSM ideas for each company product. Assess the feasibility of POSM deployment in the market.
- Ensure POSM reaches the market on time for product launches and reward POSM for TPM and Accumulation programs.
- Produce unique POSM with high applicability to achieve superior business effectiveness in GT channels.
- Review POSM inventory at distributors and distribution center warehouses to plan the usage of purchased quantities.
Budget Management
- Invest budget efficiently into paid visibility items monthly.
- Tracking / monitor POSM production and GT channel display budget within approved budgets for each category by AP and MUF numbers.
- Update actual monthly expenditure for accounting purposes.
- Optimize POSM quality to fit the current budget best.
Project focus
- Projects launching new products. Timely support with sampling materials, promotional POSM, display POSM, and sales support.
- Support internal Activation programs (detailed budget planning, area execution, equipment provision, recruitment, training, shift arrangement, sampling control, PG reporting, progress reporting to the brand, program effectiveness, review, and evaluation upon completion).
- Projects enhancing product image during critical periods.
DMS Accuracy
- Manage distributor inventory for periodic display image POSM types.
- Manage images for C1/HPC/BIA channels.
- Set up Visibility programs according to monthly schedules.
- Review monthly Visibility results and related data on sales, registered POSM lists via the Oracle system.
- Control Visibility and results within scheduled times on the Portal system.
Trade Sup Management
- Monitor and manage the Trade Visibility from market activities to weekly reports, product launch reports, projects, and display results.
- Provide training and coaching to Trade team in the field.
- Conduct market visits to enhance team efficiency.
