Senior Retail Marketing Team Leader

- Assist Deputy MKT Manager in terms of planning, executing & managing Retail MKT programs (regarding to offline trade, online trade, merchandise expansion,…):
Develop & manage MKT (promotional) programs monthly/ quarterly/
Manage a 5to7- members retail team (included 03 sub- teams: digital
commerce, trade, merchandise & B2B)
ccasionally (sales- driven marketing) for all channels: offline & online (social platforms, e- com, delivery platforms, …)
Develop & manage annual Merchandise Expansion & Growth Plan
Work with internal MKT members to prepare & launch programs (communication, design, POSMs, …)
Analyze market situation, market trend, trade area, potential customers’ behavior/ need gap
Understand current business performance (by analyzing historical data)
Follow- up team members & help/ guide them:
▪ To work with internal departments to get well alignment & roll- out on- time, in- full (Operations, IT, Finance, Supply Chain (POSMs), …)
▪ To extend partnerships & build landlords’ relationship to enhance brand awareness & drive traffic
▪ To optimize workload/ expenses & enhance outcomes
Do post- evaluation reports.
Manage & track MKT programs’ performance weekly/ monthly & revise if needed to meet business objectives
- Build/ re- build the cross- department processes to help Retail Marketing team work more effectively & efficiently.
- Others scopes of work assigned by line manager

Background experience in F&B, Retail, FMCG, E- wallet, Food- app, Ecommerce is a priority
Good at data/ market analysis, multi- tasking, communication & negotiation.
+05 years- experience in Trade Marketing, Digital Commerce, Salesdriven Marketing or Overall Marketing
Person who always be proactive to align, discuss, give solutions in resultoriented way.
Bachelor’s Degree in Marketing, Business Administration or relevant

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Cập nhật gần nhất lúc: 2025-05-05 11:45:03