(Senior) Marketing Content Specialist

Primary Objectives

Build a scalable multi- channel content engine (Website/Blog, Social, Ads, Landing Pages) to:
• Feed CRM/Automation journeys with high- quality messaging that contributes to higher LTV
• Acquire high- value customer segments and support CAC efficiency through inbound/SEO and performance- aligned content.

Main responsibilities

Segment- based content strategy
• Design and maintain content pillars, key messages, and a messaging framework aligned to funnel/lifecycle stages.
• Manage and implement content plans by customer segments (prospects, new investors, active traders, priority segments such as HNW, etc.).
• Establish and govern tone of voice and content guidelines for HSC’s financial products (clear, trustworthy, brand- consistent).

Multi- channel content planning & execution
• Design conversion- focused content for key touchpoints: landing pages, lead forms, event pages (structure, proof points, CTA, objection handling).
• Own the content calendar across Website/Blog, Landing Pages, and Social (topics, formats, cadence, priorities).
• Create/edit and/or brief production for: blog articles, educational series, landing page copy, ad copy, and key- visual briefs.

Search Engine Optimization (SEO) & Generative Engine Optimization (GEO)
• Improve content discoverability via GEO best practices (clear structure, FAQs, internal links, credibility signals, and search/AI- friendly formatting).
• Drive long- lasting content to reduce paid dependency over time and support CAC optimization.
• Build keyword and topic strategy; implement topic clusters and on- page SEO for one.hsc.com.vn.

CRM/Automation content for campaigns & journeys
• Collaborate with Senior CRM & Lifecycle to develop message maps: angles, key messages, headlines, and CTAs for automation campaigns and journeys.
• Standardize reusable content modules (snippets/CTAs/compliance- safe copy) to enable personalization at scale.

Education level
• Bachelor’s degree, preferably in Marketing, Business Administration, Economics, or a related field.

Knowledge & Experiences
• From 4–5 years of experience in content strategy/editorial/SEO (fintech/wealth/banking or complex B2C preferred).
• Data- informed content mindset understands funnel/lifecycle metrics, measurement, optimization, and content experimentation.
• Strong understanding of the stock market, financial products/services, and investor trading behaviors; comfortable with core concepts (equities, margin, fees, order types, risk disclosures, etc.).

Technical skills
• Strong Vietnamese writing and editing skills with a clear, persuasive, brand- consistent voice.
• Ability to translate complex information into clear, engaging, and persuasive content tailored to target customer segments.

Soft skills
• Able to deliver under pressure and KPI- driven environments.
• Capable of working independently and self- manage work plans.
• High sense of ownership and responsibility.
• Strong teamwork and cross- functional collaboration skills.
• Detail- oriented, proactive, agile, and enthusiastic.

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Cập nhật gần nhất lúc: 2026-03-11 14:00:05