Job Purpose
The job holder manage and take full responsibility for the activities of Marketing- Customer Segmentation- BB Division, including:
Marketing campaign management
Business Marketing Planning and marketing performance management
Design marketing content for program/campaign
Key Accountabilities (1)
Business Marketing Planning and marketing performance management
- Manage execution of marketing activities, budget, premium / stocks and provide update
- Design, build, embed and manage BB customer loyalty program by collaborating with other divisions and/or partnerships
- Co- ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
- Drive preparation and implementation of BB NPS survey
- Develop KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment
- Develop and embed overall BB marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...
Key Accountabilities (2)
Design marketing content for program/campaign
- Design content for marketing program, campaign
- Co- ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign
Key Accountabilities (3)
Marketing campaign management
- Strengthen BB public awareness and branding through collaboration with bank- wide Marketing team for award participation...
- Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation
Key Relationships- Direct Manager
Head of Customer Segmentation
Key Relationships- Direct Reports
All employees within the units: Business Marketing Project Manager ….
Key Relationships- Internal Stakeholders
Other units in BB, other units in TCB
Key Relationships- External Stakeholders
Customers, organizations, business associations, state agencies (GSO, tax authorities ...)
