Senior Expert, Brand Management and Development

Job Purpose
• The job holder build and develop strategic Brand projects and take responsibility for short- term and long- term implementation results.
• The job holder connecting other units to ensure the synchronization of brand identity, as well as support to strengthen emotional connection, brand love, improve brand health (BEI), increase brand value.
Key Accountabilities
DEPARTMENT DUTIES:
• Evaluate the final results of the project and the experience gained.
• Ensure progress and results during project implementation.
• Summarize, report and process the cost payment processes of the project, if any.
• Organize working programs on solving arising problems with Head of Brand Management and Development, Project Team and Executive Board.
• Solve difficult issues and report to Head of Brand Management and Development and Project Team if necessary.
• Ensure the progress and results of the overall strategic project implementation during the design and pilot phases.
• Develop a plan to develop the objectives, scope, key milestones and outputs of the Brand project, along with necessary resources, principles and ensure the management of scope changes project, if any.
• Coordinate with relevant Divisions and units to implement the project from start to finish, including regular update processes.
OTHER TASKS
Other duties as assigned.
Key Relationships- Direct Manager
Head of Brand Management and Development
Key Relationships- Internal Stakeholders
Marketing Division and all functional units in the bank: mainly with Business Units (BU), RBG, CA, Development Strategy, Finance, Human Resource Management, Operations.
Key Relationships- External Stakeholders
Domestic and foreign strategic consulting companies, media agencies, partners…

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Cập nhật gần nhất lúc: 2026-01-07 06:00:05