Senior Digital Marketing

Campaign Management: Plan, execute, and manage end- to- end digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, and content marketing to promote AI training and consulting services.Content Creation & Strategy: Develop and lead a comprehensive content strategy. Write and produce high- quality, compelling content (e.g., blogs, whitepapers, case studies, social media posts, email campaigns) that aligns with brand positioning and resonates with B2B audiences.Performance Analysis: Monitor and analyze campaign performance using tools like Google Analytics, HubSpot, Facebook Ads Manager, or similar platforms, providing actionable insights to optimize ROI and achieve KPIs.SEO & SEM: Implement and optimize SEO strategies to improve organic search rankings and manage paid advertising campaigns (Google Ads, LinkedIn Ads, etc.) to drive traffic and conversions.Social Media Management: Develop and execute social media strategies across platforms (LinkedIn, Facebook, and others) to enhance brand visibility, engagement, and thought leadership in the AI/consulting industry.Lead Generation: Design and implement lead nurturing campaigns, leveraging email marketing, landing pages, and CRM tools to convert prospects into customers.Market Research: Conduct competitor analysis and market research to identify trends, opportunities, and customer needs in the AI training and consulting sector.Collaboration: Work closely with product, sales, and the CEO to ensure cohesive messaging and alignment with overall business objectives.Budget Management: Manage digital marketing budgets effectively, ensuring cost- efficient campaign execution and optimal resource allocation.

Proficiency in digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, Mailchimp, Facebook Ads Manager, LinkedIn Ads, or similar platforms.
Certifications (Preferred): Google Ads, Google Analytics, HubSpot, or similar certifications.
Strong skills in content writing and content strategy development.
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
Industry knowledge: Deep understanding of B2B/B2C marketing strategies, software/AI product lifecycles, and current digital marketing trends.
Familiarity with CRM & marketing automation tools.
Strong understanding of SEO, SEM, and social media advertising.
Experience: Minimum of 3 years in digital marketing, specifically within software/AI product marketing in a B2B tech startup or marketing agency.
Key Competencies
Strategic thinking and planning.
Strong content marketing and storytelling capabilities.
Project management and organizational skills.
Ability to adapt to evolving digital marketing trends and technologies.
Collaborative team player with a customer- centric mindset.

Professional training program for every new- hire sales and all staff.Competitive and attractive incentive + bonusCompany trip, exciting team- building activities, and quarterly events to foster team spirit.

Cập nhật gần nhất lúc: 2025-10-12 08:30:02