The Senior Commercial Finance Analyst plays a critical role in delivering financial insight and strategic support to drive commercial decision- making across business units. This role partners closely with Sales (Retail, E- com, Medical), Marketing, and Operations teams to enhance profitability, evaluate investment opportunities, and monitor key performance indicators (KPIs) to ensure financial health and growth sustainability.
Key Responsibilities
Financial Planning, Analysis and Business Partnering
• Pre & post evaluation and identify profitability opportunities for Trade promotional scheme and Marketing campaign
• Lead and coordinate the analysis of revenue performance as well as margin analyses by category, channel, customer, brand and product
• Lead analysis to provide the financial impact of Sales and Marketing activities to drive revenue growth and optimize profitability
• Provide advice, guidance and influence decision making process in Sales and Marketing.
• Provide ad- hocs report or analysis required by the management team.
• Support decision making process by developing business cases, providing scenario modeling
• Establish and implement policies and process within the Sales and Marketing function to ensure the integrity of accounting records and financial information
• Support the business planning cycle (Short/ long term) of Sales and Marketing to be aligned with business strategic objectives
• Anticipate financial risks and propose mitigating actions and flags risks to the Sales and Marketing management teams.
• Regularly review Trading terms across channels to identify inconsistencies, optimize trade investments, improve margin performance and support a go- to- market strategy
Reporting & Performance Management
• Design and implement necessary control tools and process in order to ensure the delivery of timing
• Deliver, on a monthly basis, the management reports (with full explanation & analysis) on trade & MKT by channel, by customer and by product and brand.
• Support the budget owners by monitoring their actual vs budget, provide informative & supportive analysis to help with management decision making.
Compliance & Internal Controls
• Ensure alignment with Minthacare policies, Vietnamese Accounting Standards (VAS), and IFRS if applicable.
• Support audit processes, risk reviews, and financial controls.
