Senior Business Development – Livestream KOL/KOC (TikTok Shop / Shopee)

KOL/KOC Livestream Strategy & Expansion

Build and maintain long- term partnerships with high- performing livestream creators.
Proactively source, evaluate, and onboard potential livestream KOLs/KOCs (focus on makeup & beauty category).
Expand and leverage personal and industry networks within the beauty infl uencer ecosystem.
Develop and execute KOL/KOC livestream collaboration strategy aligned with quarterly sales targets.

Commercial Negotiation & Performance Ownership

Lead negotiation of rates, commission structures, livestream packages, and collaboration terms.
Monitor GMV, conversion rate, and cost effi ciency of each livestream campaign.
Optimize cost per booking to ensure positive ROI and sustainable margin.
Propose incentive schemes to boost livestream sales performance.
Design livestream deal structures, including pricing strategy, commission schemes, voucher mechanics, and bundle offers to maximize conversion while maintaining sustainable ROI.

Livestream Commercial Planning & Platform Coordination

Work closely with the e- commerce team to align livestream pricing strategy, promotional mechanics, and inventory readiness before each campaign.
Coordinate with internal teams to handle post- livestream performance review, order surge situations, and operational follow- up to ensure smooth campaign execution.
Develop deal lists for each livestream session, including product pricing, voucher strategy, bundle mechanics, and commission structure to ensure win- win outcomes for both brand and KOL.
Demonstrate strong understanding of TikTok Shop and Shopee livestream operational fl ow, including pre- live preparation, traffi c stimulation, conversion triggers, and promotional mechanics during livestream sessions.
Leverage relationships with e- commerce platforms (TikTok, Shopee, etc.) to explore campaign opportunities, platform support, and potential traffi c amplifi cation.

Campaign & Execution Management

Supervise livestream content direction to ensure brand positioning and product focus are aligned.
Manage contracts, deliverables, scripts alignment, timelines, and budget control.
Handle issue resolution during livestream campaigns and post- campaign evaluation.
Coordinate closely with Marketing, Content, and Sales teams to ensure smooth campaign execution.

Data & Optimization

Identify performance patterns and optimize KOL selection and content direction.
Prepare weekly/monthly performance reports and actionable insights for management.
Analyze livestream performance metrics (GMV, CTR, CVR, traffi c source, retention).

Data- driven and comfortable working with performance metrics.
Strong understanding of livestream deal mechanics, including deal list planning, voucher strategy, commission structures, and pricing optimization.
Ability to conceptualize short- form content and livestream sales fl ow.
Strong network within Vietnam beauty KOL/KOC market (livestream- focused preferred).
Strong commercial mindset with the ability to connect infl uencer performance with sales results (GMV).
Minimum 3 years+ of experience in Infl uencer Marketing, Marketing, or Livestream Commerce.
Highly proactive, responsible, and capable of working independently under pressure.
Makeup/beauty brands background is a strong advantage.
Passionate about makeup, beauty trends, and social commerce.
Good English communication skills.
Strong e- commerce understanding to coordinate effectively with platform teams and Chinese livestream operation teams.
Proven track record in negotiating and managing high- value KOL contracts.
Solid knowledge of TikTok Shop and Shopee social commerce dynamics, especially livestream sales.

Benefits

Dynamic, young, and professional working environment.
Company- provided working laptop.
2- month probation, social insurance applied after probation.
Competitive salary from VND 18,000,000++, based on experience.
Working hours: Monday to Friday, 9:00 – 18:00.
Working location: 10th Floor, Diamond Plaza, 34 Le Duan Street, Ben Nghe Ward, District 1, Ho Chi Minh City.
2 free company products per month after probation.
Annual leave and others benefi t (if have) according to Vietnamese labor law.
Opportunities for professional training and skill development.

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2026-03-14 00:45:02