(Senior) Brand Manager

Main Purpose:
Be responsible for the management and implementation of regular marketing programs and activities, with compliance with the company&039;s regulations and standards in order to achieve the short and long- term business goals of the brand assigned by the company. Besides, also need to protect the interests and reputation of the company in the market.
Responsibilities:
- Liaise with related departments to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company.
- Lead, coach, evaluate and develop ABMs/Brand assistants.
- Develop and implement the marketing plan of the assigned brand to achieve the set sales and market share targets, included: market research, product development supervision and packaging design; pricing; launch new products; monitor advertising campaigns and sales of the brand.
- Adjust marketing strategies and plans to suit changes in the market and competitive situation.
- Identify advertising goals, propose appropriate media and allocate resources for effective, economical and suitable advertising campaigns to target consumers.
- Contribute to business plan development at the stage of plan implementation in order to develop a marketing strategy in line with the company&039;s vision, strategy and goals.

- Leadership skills, Good analytical & Problem- solving skills.
- University graduate, preferably major in Marketing.
- Good English communication.
- Extensive knowledge of consumers and FMCG market in Vietnam
- At least 2- 4 years’ experience as Brand Manager position, prefer in NMC company.

Cập nhật gần nhất lúc: 2025-09-15 07:50:03