Senior Brand Manager/ Group Brand Manager (Beauty/ Cosmetic)

As Vigo continues to experience rapid growth, we’re looking for Senior Brand Manager/ Group Brand Manager who is passionate about building impactful brands and driving meaningful marketing initiatives. This role will work closely with our Brand Manager/ Group Brand Manager and cross- functional teams to develop and execute marketing strategies that support both sales and brand objectives.
RESPONSIBILITIES
The role is responsible for developing and implementing brand strategies to enhance brands positioning, strengthen market presence, and drive sustainable business growth. This role ensures the brand’s identity, image, and communication are aligned with the company’s vision, mission, and business objectives while leading marketing initiatives to maximize customer engagement and sales performance.
Brand Strategy & Market Penetration

Plan and execute brand marketing campaigns, including advertising, PR, events, promotions, and digital marketing.
Propose creative and impactful marketing ideas to strengthen brand awareness and differentiation in the market.
Develop brand positioning strategies consistent with the company’s overall direction and objectives.
Ensure all marketing activities reflect the brand’s tone of voice, values, and identity.

Brand Marketing Management

Evaluate and report the effectiveness of marketing campaigns using key performance indicators (KPIs).
Manage and optimize brand marketing budgets; ensure efficient resource allocation and spending.
Lead and oversee the execution of marketing projects, ensuring timely delivery and measurable results.
Build and maintain strong relationships with customers, media partners, and strategic business partners.
Collaborate with internal departments (Sales, Product, Digital, Design, etc.) to ensure consistent brand communication.
Develop and manage annual and quarterly marketing plans for assigned brands.
Develop partnership and co- branding activities with distributors and retail channels.

Market Research & Competitor Analysis

Gather and analyze market data to refine brand positioning and uncover customer insights for decision- making.
Monitor market trends, industry movements, and consumer behavior to identify new opportunities.
Conduct research and analysis of competitors’ strategies, pricing, and communication approaches.

Team Management & Development

Coach, train, and develop team members to improve professional skills and performance.
Manage and coordinate the work of the brand marketing team.
Encourage collaboration between departments and contribute to building a positive, innovative corporate culture.

Reporting

Prepare and present periodic reports on marketing performance, market trends, and campaign results.
Provide data- driven recommendations to management for brand growth and strategic planning.
Perform other duties as assigned by the Head of Marketing/ BU.

REQUIREMENTS

Comprehensive and solid understanding of marketing and branding principles.
Creative, dynamic, and result- oriented mindset.
Strong analytical thinking and problem- solving abilities.
Proficiency in English.
Bachelor’s degree in marketing or a related field
Proactive in monitoring market changes and applying insights into marketing strategies
Excellent communication, negotiation, and interpersonal skills.
Experience in market research and analysis
Proficiency in Microsoft Office
At least 3- 5 years of experience in a similar role. Knowledge and experience in the cosmetics, dermo- cosmetics, or pharmaceutical beauty industry is highly preferred.

WHY JOIN VIGO?
At Vigo, we’re not just growing—we’re evolving. You&039;ll be part of a dynamic team that values initiative, creativity, and collaboration. We offer opportunities for personal and professional development in a fast- paced, supportive environment where your ideas and contributions truly matter.

13th- Month Bonus & Performance Incentives monthly
Friendly, energetic workplace
Additional PVI health insurance
Working Hours: Monday – Friday: 08:30 – 12:30 & 13:30 – 18:00 & Saturday mornings: Online work only
Competitive Salary & Annual Adjustment: Regular salary reviews based on performance and market trends.
Full coverage under labor law (social, health, and unemployment insurance)
Clear career progression in a young, dynamic environment
Training, coaching, and mentoring programs to support your growth
Regular team activities: birthdays, holidays, teambuilding events, company trips

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Phụ cấp thâm niên, Nghỉ phép năm

Cập nhật gần nhất lúc: 2026-03-12 23:20:02