Senior Brand Manager (Freestyle Libre)

- To partner with the Area team and build the annual marketing strategy and plan development, and gains across functional and management alignment to achieve targeted sales growth and market share.
- Lead the execution for all marketing activities related to HCPs and consumers in Vietnam for FreeStyle Libre
- To develop and align the annual marketing plan for different brand positioning and channel, co- ordinate successful implementation and grow the long- term sales, profit and market share position for assigned products.
- Be expected to play a leadership role in HCP and Consumer marketing areas
MAIN RESPONSIBILITIES
- Design and seek endorsement for an effective consumer marketing plan that will achieve affiliate goals
- Understand and infuse global research insights into marketing plans where possible and identifying and fulfilling research gaps where necessary.
- Support local and international congress’s, forums, and meetings in promoting the sensing portfolio awareness.
- Develop an effective feedback loop coming from within the field to support the development of HCP marketing materials and training needs
- Ensure quarterly product knowledge training, refreshment and testing for the sales team
- Prepare HCP marketing materials related to FreeStyle Libre by ensuring timely translation of global/approved materials used to Vietnamese language.
- Execute a HCP marketing toolbox and selling kits including campaign and sales tools for the sales teams to use with endocrinologists, diabetologists and diabetic nurse educators.
- Localize and execute O2O consumer marketing engagements based on global / regional guidance / assets for Vietnam
- Maintain and monitor a marketing measurement framework that covers all aspects of marketing
- Drive local e- commerce sales by working with appointed e- commerce parties of ANI Vietnam and development of CRM activities
- Prepare and align quarterly marketing updates that can be rolled up and presented as part of financial cycles
- Help facilitate team to understand therapeutic areas and opportunities for ADC existing and new products by conducting medical and product training for sales force; ensure the integrity of all training across the sensing portfolio at the highest levels.
- Act as medical and product consultant to sales and marketing team.
- Develop annual medical marketing and education plan which is aligned with marketing strategies and plan.
- Adopt and adapt HCP and hospital segmentation and consumer segmentation for relevant targeting strategies and relevant messaging.
- Maintain an update an end to end customer journey map with key touchpoints and channels identified
- Adapt existing best practice creative materials and content and apply the content effectively at various consumer touchpoints
- Partner with local agencies to develop an effective media and channel plan
- Adopt marketing planning tools from Global and Area to drive the strategic management of marketing across channels

Training & Development
13- month salary & performance bonus
Premium Healthcare

Cập nhật gần nhất lúc: 2025-10-03 20:30:03