Senior Brand Manager

Brand & Portfolio Strategy

Define clear roles for brands and product lines within the portfolio to avoid overlap and optimize business performance.
Monitor brand health and portfolio performance to proactively recommend adjustments.
Lead the development and execution of mid- term brand strategies aligned with the Company’s overall direction..

New Product Development & Portfolio Optimization

Work closely with R&D, Sales, and relevant functions throughout development, launch, and post- launch evaluation.
Ensure new or improved products meet market needs and deliver commercial effectiveness.
Guide, challenge, and approve new product or renovation proposals from Brand Managers.

Marketing Performance & Budget Management

Guide investment priorities based on product lifecycle and growth objectives.
Evaluate marketing investment effectiveness through KPIs and ROI, and recommend optimization.
Consolidate and manage marketing budgets at portfolio or brand group level

Commercial & Channel Alignment

Collaborate with Sales and Trade Marketing on channel strategies, POSM, promotions, and activations.
Ensure brand strategies are effectively translated into in- store execution and consumer usage behavior.

Leadership & Team Development

Build category thinking, analytical capability, and cross- functional collaboration skills.
Manage, coach, and develop the Brand Manager team.
Ensure planning quality, execution standards, and delivery timelines.

Reporting & Strategic Advisory

Other tasks as assigned by the line manager.
Provide regular reports to the CMO on brand and portfolio performance and growth opportunities.
Participate in annual marketing planning and strategic initiatives.

Strong change management capability, multitasking skills, and ability to deliver results under high pressure.
Deep understanding of consumer behavior and usage occasions.
Bachelor’s degree in Marketing, Business Administration, Economics, or related fields.
Experience managing product portfolios or brand groups.
Minimum 7–8 years of FMCG marketing experience, including at least 3–4 years as a Brand Manager or equivalent role.
Strongly preferred: direct experience in the beverage industry or categories with fast new product launches, short consumption cycles, and high requirements for consumer acceptance.
Solid brand management expertise and strategic brand development capability.
Exceptional leadership, communication, and negotiation skills, with the ability to influence and collaborate across all organizational levels.
Strategic mindset with strong execution skills.

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* Location: 63 Cao Thang, Ban Co Ward, HCMC
* Bien Hoa Consumer

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Cập nhật gần nhất lúc: 2026-03-12 23:20:02