Senior Assistant Brand Manager

- Work place: Binh Thanh Dist, HCMC
- Working time: Mon- Fri (8:00 AM- 5:30 PM)
Brand Building & Management
• Develop branding campaigns: conceptualize ideas, create communication plans (if required), and manage production and execution processes.
• Track business performance metrics: sales, distribution, MFC, and market updates (weekly, monthly, or upon request by the line manager).
New Product Development
• Conduct consumer research (FGD/ OMT/ CLT): Work with agencies or internal teams to identify unmet needs, consumer insights, and market trends based on actual requirements.
• Oversee packaging development: prepare design briefs and coordinate closely with the design team.
• Plan and align operational activities with IMC strategies by collaborating with sales/channel teams.
• Collaborate with R&D, Sales, and other departments to propose prototype products, define brand positioning, USPs, SKUs specifications, and price simulations.
Administrative Tasks & Others
• Manage monthly brand payment processes and ERP system entries.
• Undertake other tasks as assigned by the manager.
Yêu cầu công việc

- Experience: 3- 6 years in Branding or Trade Marketing; FMCG experience is preferred, especially in Snack or Candy category
- Skills:

Strong understanding of consumer behavior, creativity, and strategic thinking.
Proficiency in office software, such as Excel, PPT
Excellent multitasking and organizational skills in a fast- paced environment.
Basic English communication skills.
Strong analytical abilities with data- driven insights (experience with Retail Audit reports, sales, and distribution metrics is a plus).
Highly adaptable, resourceful, and practical with a proactive mindset.

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Cập nhật gần nhất lúc: 2025-09-09 08:00:04