Sales Capability Manager

JOB PURPOSE
The Sales Capability Manager is responsible for building, executing, and optimizing capability development programs for the national sales force. The role plays a key part in improving sales effectiveness, strengthening the competency of sales personnel at all levels, and standardizing the sales process to support sustainable business growth.
KEY RESPONSIBILITIES
Sales Capability Development

Lead and manage training teams and be accountable for the performance and outcomes of all capability- related activities.
Develop and implement sales tools and best- practice programs to improve field execution and sales management effectiveness.
Continuously evaluate training content and methodology to ensure maximum effectiveness and alignment with business direction.
Ensure that the sales team adheres to company principles, sales policies, and distributor/agent management procedures.
Design and maintain a structured sales capability framework and learning roadmap tailored to each level of the sales organization (Sales Reps, Supervisors, ASM, RSM).

Training & Coaching

Actively identify skill gaps through field observation and propose actionable solutions to close those gaps.
Track, analyze, and report training effectiveness using appropriate KPIs and feedback loops.
Organize and facilitate skill- building programs for the sales force, including both classroom training and field coaching.
Join field visits with Sales Supervisors, ASMs, and RSMs to provide hands- on coaching on selling skills, leadership, problem- solving, and people development.
Conduct post- training evaluations to measure effectiveness and follow up with improvement plans.

* Benefit package:

Engagement Activities: Activities to enhance employee engagement and team spirit.
13th Month Salary & KPI Bonus
Net Salary: Your take- home pay after deductions.
Opportunities for professional development.
Healthcare: Extra health coverage beyond the basic.
Supportive and employee- centric work environment.

Bachelor&039;s Degree in Business Administration, Economics, or relevant majors.
Strong understanding of sales operations, distributor management, and field execution excellence.
Good physical health and willingness to travel frequently to provinces for field coaching and training.
Excellent presentation, negotiation, problem- solving, and time management skills.
Minimum 3 years of experience in a similar role within the FMCG sector, preferably with exposure to General Trade (GT) distribution.
Proficient in Microsoft Office and Learning Management Systems (LMS) is an advantage.
Certification in professional training/coaching (e.g. Train the Trainer, Coaching Fundamentals) is a plus.
Proven coaching and facilitation skills with the ability to train across multiple levels.

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Cập nhật gần nhất lúc: 2025-09-15 20:05:02