Retail Innovation Assistant Manager (Perfect Store + Trade MT)

Shopper Marketing:

Drive shopper marketing strategies (compelling shopper insights, critical touchpoints along O2O shopper path to purchase) and translate insights for channel growth.

Shopper Loyalty & Engagement:

Support Loyalty activities including shopper segmentation & CRM system
Sourcing innovative gift libraries to diversify loyalty program offerings

Retail innovation:

Fostering Data- Driven Marketing Initiatives and Partnership with Omni retailers
Lead & implement retail innovation projects in partnership with modern trade retailers.

Shopper Insights & Analysis:

Develop dashboards & automated analytic system
Co- lead channel audits, I love shoppers, and other shopper- centric workshops.
Develop a deep understanding of shopper and channel trends.

Collaboration & Leadership:

Partner with cross- functional teams (brand, category strategic planning, key account) and vendors to execute thematic shopper marketing campaigns.
Co- lead JBP with Customer Managers for shopper solutions

Other tasks assigned by line managers

Minimum 3 years of experience in a relevant role in FMCG, retail, or a related industry.
High commitment and ownership
Extensive knowledge and experience with field teams is an advantage.
Understanding of shopper insights and data analysis.
Experience with front- end/field teams is a plus.

Key Skills

Strong analytical, problem- solving, and result driven.
Good project management and communication skills.
Proactive, resilience, eager to learn and a positive team player.
Relevant Experience

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Cập nhật gần nhất lúc: 2025-09-20 00:55:02