Product Marketing Executive

As a Product Marketing Specialist at Magestore, you will play a pivotal role in driving the market adoption of our new POS solution for Shopify. Your expertise will be crucial in achieving our ambitious goal of acquiring new users in the first half of 2024, focusing on both small- scale users and larger multi- store clients.
Magestore is a dynamic and innovative company that provides cutting- edge point of sale solutions. Our new standalone POS, currently compatible with the Shopify eCommerce platform, is designed to revolutionize the retail industry. We are dedicated to delivering exceptional service and products to our clients.
RESPONSIBILITIES

Create compelling marketing materials, including landing pages, blog posts, presentations, and case studies.
Develop and implement effective marketing strategies to promote our standalone POS solution.
Provide regular reports on marketing activities and progress towards KPIs.
Collaborate with the product development team to ensure product offerings meet market demands.
Collaborate with the sales and product teams to identify and target potential customers, especially those with 1- 3 stores and 4+ stores.
Monitor and analyze market trends and competitors’ activities to identify opportunities and challenges.
Conduct market research to understand customer needs and preferences and tailor marketing strategies accordingly.
Collaborate with partners on cross- selling and cross- promotional campaigns.

Minimum Qualifications:

Ability to adapt marketing tactics based on evolving business needs and market trends.
At least 1 year of B2B product marketing experience, preferably in the SaaS or technology sector.
Experience in running Google Ads campaigns specifically for SaaS products.
Excellent command of the English language, both written and spoken, with proven ability to produce high- quality content that resonates with diverse audiences.
Strong communication skills with the ability to engage effectively with various stakeholders and work collaboratively across teams.
Demonstrated success in marketing complex B2B solutions with a results- oriented approach and a focus on achieving KPIs.

Preferred Qualifications:

Experience in email automation and proficiency in other marketing channels as a plus.
Familiarity with the Shopify eCommerce platform.
Experience in marketing POS systems or related retail technologies.

BENEFITS

Youthful and inclusive environment (95% are 9x and 2k)
Scenic office on 14th, 16th, 18th, 19th, and 20th floors. Free access to tea and coffee.
Team- building events, picnics, and summer trips
Agile and drama- free working environment that respects differences and focuses on human development
5- day workweek (Monday to Friday, 8:30 AM to 5:45 PM)
Opportunities to participate in clubs: Football, running, game, etc.
Salary: Starting from $600/month with performance rewards, reviewed every 6 months
5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
Social and health insurance in accordance with the Vietnam Labor Code
Birthday gifts, seniority allowance, course & certificate coverage

Cập nhật gần nhất lúc: 2024-01-13 09:30:34