PR Marketing

KOLs/KOC Collaboration
- Content Consultation: Provide content direction for KOLs/KOCs to ensure consistency with the brand&039;s messaging.
- Research & Selection: Research, analyze, and propose suitable and influential KOLs/KOCs aligned with brand guidelines and campaign objectives.
- Measurement & Reporting: Monitor the effectiveness of collaborative campaigns, compile data, and generate regular reports.
- Partnership Execution: Proactively contact, negotiate, manage contracts, and track work progress with partners.
Social Media Management
- Tool Utilization: Use Social Listening tools to monitor keywords, hashtags, and assess brand health online.
- Brand Monitoring: Track, listen to, and analyze brand- related discussions on social media platforms like Facebook, TikTok, and forums.
- Content Production Support: Contribute ideas and collaborate with the content team to create high- quality articles, images, and videos consistent with the overall PR strategy.
- Crisis Management: Swiftly identify and assist in handling communication crises, coordinating with relevant departments to provide timely solutions and responses.
Event Organization & Media Relations
- Media Relations: Build and maintain strong relationships with journalists, reporters, and media partners.
- Events: Assist in planning and executing brand events, ensuring all stages run smoothly and effectively.
- Material Updates: Regularly update press releases, media kits, and other essential communication materials.

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Cập nhật gần nhất lúc: 2025-08-08 13:35:02