MAIN ROLES:This position will be in charge of Content Marketing Strategy, Media/ Press/ Celebs/ KOLs/ Stylist relationship management and Marketing activities for Brands RESPONSIBILITIES:1. Communication Plan & Content Marketing:• In charge of Communication Plan. • Writing creative & inspired contents (Online and Offline) for website, social media channels, promotions, events, email marketing, SMS ads, ...• Writing and editing PR articles, press releases.• Develop and manage contents (including content writing, content presentation, image ideas) on all channels in the integration of content programs with brand campaigns.• Collaborating across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives2. MEDIA/ PRESS/ Celebs/ KOLs/ Stylist relations:• Liaison with the press to communicate messages from the brand.• Building strong working relationships with members of the press and digital media. • Writing and distributing press kits to targeted media• Promoting news stories and new products / collections/ features of the brands to the media• Creating the network of KOLs which can influence the conversation and build trust based on our targeted messages to the right targeted audiences• Adding value to PR/SM/MKT/EVENT/CONTENT/CRM activities by a high engagement of suitable KOLS network.• Ensuring the content & images of social media posts of celebs and KOLs will be in line with campaign key message, brand guideline as requested.• Participating in event management, including launching events, press conferences, and promotional events.• Manage PR aspect of a potential crisis situation.3. Marketing activities:• Promotion activity• Special program with bank, mall/department store, etc.• CRM – Loyalty execution (VIP Birthday treatment,…)• Activation in store 4. Other Admin tasks:• Communicate between partners and team to complete contracts, billings, etc• Deliver reports, analysis, and other tasks as requested
