Planning Executive (Social Media/Communication)

About the role
As a Planning Executive in OnPoint, you will support the development and execution of full- funnel Social Commerce strategies.
This role is ideal for candidates with Beauty industry exposure who want to move deeper into Social Commerce.
You will work closely with the cross- functional service teams to transform market insights, platform dynamics, and client objectives into integrated plans across Affiliate & Influencer, Livestream, Video, and Media and other social commerce initiatives.
Responsibilities:
Market Research & Planning Support

Conduct market, category, and consumer research (Beauty & Health focus) to support full- funnel Social Commerce planning.
Ensure research methodology, data processing, and outputs are consistent, structured, and aligned with the Planning Team’s strategic storyline.
Support the Planning Team in building data- driven narratives, insights, and strategic recommendations for proposals and pitch decks.
Analyze platform trends, creator ecosystems, and competitive landscapes across TikTok, TikTok Shop, Shopee and other relevant platforms.

Client Briefing & Planning Coordination

Translate client objectives into clear planning inputs for internal service teams (Affiliate, Influencer, Livestream, Video, Media).
Support the Planning Head/PM in dissecting client briefs, identifying key objectives, funnel priorities, and success metrics.
Participate in client meetings, presentations, and feedback sessions; prepare meeting summaries, contact reports, and action trackers.

Cross- Functional Collaboration & Project Management

Merchandise Team, Commercial Teams) to ensure cohesive execution of the plan;
Liaise effectively with internal departments (Service teams, Campaign &
Proactively identify potential delays or operational blockers during the campaign lifecycle and devise immediate solutions to keep the project on track.

Quality Control & Reporting

Review planning deliverables to ensure alignment with client briefs, strategic intent, and quality standards before submission.
Support post- campaign reporting, insights extraction, and learning documentation to strengthen future planning frameworks.
Collect, consolidate, and organize campaign performance data.

Experience & Background

Minimum 2+ years of experience in Planning, Account Management, Project Management, or Client Servicing within:
Digital / Social Agency
Beauty, Personal Care, or Health brands (highly preferred)
Exposure to Beauty & Personal Care or Health Care categories is a strong advantage.

Core Skillsets

Strong understanding of full- funnel marketing concepts (awareness- consideration- conversion- retention).
Solid foundation in Social Commerce ecosystems, especially:
Short- form Video & Livestream commerce
Influencer / Affiliate Marketing
Familiarity with ecommerce platforms is a plus.
Paid Media as part of performance or full- funnel planning

Project & Communication Skills

Clear and structured communication skills (written & verbal).
Highly organized with the ability to manage multiple timelines and stakeholders simultaneously.
Comfortable working with data, presentations, and structured planning documents.

Mindset & Ways of Working

Result- oriented, proactive, and solution- driven.
Comfortable in a fast- paced, evolving Social Commerce environment.Strong learning agility and openness to new tools, processes, and platforms.

Tools

Proficient in MS Office (Excel, PowerPoint); experience with planning or reporting tools is a plus.

Full salary insurance
Phone + Meal Allowances
Tet, performance bonus
Up to 19 days of leaves
Premium health insurance
Work from home 4 days/month
Basic Salary + Incentives
Laptop provided

Cập nhật gần nhất lúc: 2026-03-11 21:30:03