Responsibilities:
• Customer Data CRM champion: work with customer CRM team to have deep dive of data depth, drive shopper segmentation per category JTBD, plan right CRM media tool, ensure to bring conversation to both online & Off- line.
• Business Unit OMNI Demand Creation Planner: Cum to be the champion to lead BU Workstream that being more related to that customer/channel to work directly with BU&039;s DMC, Brands Manager to build the demand creation plan of BU via OMNI Channel.
• Be champion for all general documents workstream alignment & signoff: data partnership, NDA, promotion contract.
• Build and drive channel/customer category strategy to ensure to be 1 OMNI partner of choice in that customer and deliver sales, growth, share ambition.
• Key Account Management of Customer OMNI Stakeholders: Key contact to manage Key Senior Customer position of OMNI (Head of OMNI Commercial, Head of OMNI Marketing, Head of OMNI Content).
• Market Development Champion for Offline & Online: work very closely with Marketing/Marketing Manager to ensure the innovation/NPD/Market Development in MT to be well landed via customer data partnership agenda, a strong content deployment and high- performing ROAS. OMNI is not to drive for Online, but ensure a seamless O2O shopping journey for shopper.
• Champion to drive OMNI investment of customer, work with Finance BP and CM to ensure OMNI investment model to be integrated into total Plan, follow- up with Monthly, Quarterly Liquidation with Finance & Customers.
• Business Target Delivery & O2O Integration Champion: Deliver Target of Customer via strongly manage Omni Category & eContent Planner to land planning & KA strategy into execution, ensure strong integration between Off- line & Online within customer.
• Customer OMNI project champion: to lead projects on key tickets required to set- up foundation for OMNI Partnership with customer (build win- win partnership model, set- up media foundation, set- up foundation for data partnership & CRM foundation, create new revenue workstream, last mile delivery optimization,...)
• Data partnership & Shopper- data Solution Led for assigned customer: be the champion to build network of data partnership, win trust by delivery category development selling stories, facilitate data governance process with customer & lead optimization process of data utilization, follow to ensure to have live data available.
• Lead On- site Optimization: Lead on- site investment planning with customer, work on on- site media improvement performance metric (Impression, View, Click, Conversion) with customer and follow- up on On- site campaign evaluation & optimization.
