- Customer OMNI project champion: to lead projects on key tickets required to set up the foundation for OMNI Partnership with customer (build win- win partnership model, set up media foundation, set up foundation for data partnership & CRM foundation, create new revenue workstream, last mile delivery optimization,…)
- Build and drive channel/customer category strategy to ensure to be 1 OMNI partner of choice in that customer and deliver sales, growth, and share ambition.
- Lead On- site Optimization: Lead on- site investment planning with the customer, work on on- site media improvement performance metrics (Impression, View, Click, Conversion) with the customer, and follow up on On- site campaign evaluation & optimization.
- Business Target Delivery & O2O Integration Champion: Deliver 1ULV Target of Customer via strongly managing Omni Category & eContent Planner to land planning & KA strategy into execution, ensure strong integration between Offline & Online within customer.
- Data partnership & Shopper- data Solution Led for assigned customer: be the champion to build a network of data partnerships, win trust by delivering category development selling stories, facilitate the data governance process with the customer & lead the optimization process of data utilization, follow up to ensure to have live data available.
- Be champion for all general documents workstream alignment & signoff: data partnership, NDA, promotion contract.
- Customer Data CRM champion: work with the customer CRM team to have a deep dive of data, drive shopper segmentation per category JTBD, plan the right CRM media tool, and ensure to bring conversion to both online & Offline.
- Business Unit OMNI Demand Creation Planner: Cum to be the champion to lead the BU Workstream that is more related to that customer/channel (Homecare, Personal Care, Beauty & Well- being, Nutrition, Ice Cream), to work directly with the BU&039;s DMC, Brands Manager to build the demand creation plan of the BU via OMNI Channel.
- Market Development Champion for Offline & Online: work very closely with Marketing/Marketing Manager to ensure the innovation/NPD/Market Development in MT to be well landed via customer data partnership agenda, a strong content deployment, and high- performing ROAS. OMNI is not to drive for Online, but ensure a seamless O2O shopping journey for the shopper.
- Key Account Management of Customer OMNI Stakeholders: Key contact to manage the Key Senior Customer position of OMNI (Head of OMNI Commercial, Head of OMNI Marketing, Head of OMNI Content).
- Champion to drive OMNI investment of customers, work with Finance, BP, and CM to ensure the OMNI investment model is integrated into the total Plan, follow up with Monthly and quarterly Liquidation with Finance & Customers.
