Introduction:
As a Mobile Game Marketing Specialist at Element6 Technologies, you will play a crucial role in driving the visibility and success of our mobile gaming titles. We are seeking a dynamic and experienced marketer who has a proven track record in the digital marketing of mobile games, with deep expertise in platform- specific tools and advertising strategies. Your knowledge will directly impact our games&039; reach and profitability by efficiently navigating marketplaces and maximizing return on ad spend across various channels
Responsibilities
Platform Management:
Oversee and manage the setup and maintenance of our games on Google Play Console and App Store Connect. Ensure all game listings are optimized for maximum visibility and conversion.
Monitor and analyze game performance metrics, implementing strategies for improvement based on data- driven insights.
Ad Campaign Management:
Plan, execute, and optimize paid advertising campaigns across multiple platforms including Google, Apple, Facebook, and TikTok. Monitor performance metrics and adjust strategies accordingly to maximize effectiveness and ROI.
A/B test different ad creatives and strategies to continually refine campaign effectiveness.
Analytics and Reporting:
Utilize analytics tools to track campaign performance, user acquisition, engagement, and monetization.
Provide regular reports on campaign performance, insights, and optimizations for internal stakeholders to inform strategy adjustments and report on KPIs.
Use analytics tools to track user behavior and campaign effectiveness, making data- driven decisions to enhance marketing efforts.
Market Research: Conduct ongoing competitive analysis and market research to stay ahead of industry trends and leverage emerging opportunities.
Cross- functional Collaboration: Work closely with the development, game designer, and creative teams to align marketing strategies with product developments and user feedback.
Budget Management: Manage the marketing budget efficiently, ensuring spending aligns with company goals and delivers optimal returns.
Creative Direction: Guide the creation of marketing materials and ad creatives, ensuring they are compelling, brand- consistent, and optimized for each specific ad platform.
