The Merchandisning Lead is responsible for leading brand in- stores visibility implementation & overseeing field execution ensuring proper POSM deployment, planogram execution and visual merchandising standards.
This position plays a crucial role in driving in- store visibility and execution excellence and leads field team performance to deliver superior shopper experience and brand presence.
Key Responsibilities
Oversee Field Execution
Ensure timely and accurate implementation of merchandisings plans
Manage and supervise field merchandising activities across all retail touchpoints all brands
Visual Merchandising Standards
Conduct regular in- store audits to maintain consistency and quality of displays
Develop, monitor implement and enforce brand visual merchandising guidelines
Monitor Stock Levels In- Store
Conduct frequent field visit & supervise reports on stock availability and highlight out- of- stocks situations to sale team via daily group update
Make weekly reports of stock availability by stores, by chains and connect with sale team to ful- fill
Lead Implementation of Visibility Plans (POSM + Planogram)
Ensure POSM materials are installed correctly, on time, and in line with brand guidelines.
Lead end- to- end implementation of visibility plans, including POSM and planogram execution across stores.
Monitor and support execution of in- store activations, including:
. Booth / pop- up / event set- up and dismantling
. On- site coordination during activation periods
. Installation of activation POSM and visibility materials
Track execution issues and propose corrective actions to improve visibility impact and operational efficiency.
Work closely with Trade Marketing Assistant, Sales, and agencies to ensure smooth execution of activation plans.
Visibility Compliance & Market Competition Tracking
Provide regular updates on competitor activities and market trends
Track and make monthly report visibility in- stores compliance and provide feedbacks, actions to improve performance
Leadership & Team Performance Management
Monitor compliance with brand standards and operational process
Lead and coach field merchandising team to achieve KPIs
Activation Logistics & Materials Management
Ensure materials are delivered, installed, removed, and stored properly according to activation timelines.
Flag risks related to logistics, stock shortages, or execution delays and escalate promptly.
Coordinate logistics for POSM, stocks, and promotional gimmicks before, during, and after activations or events.
Monitor in–out movement of POSM, samples, and gimmicks to ensure accuracy and availability.
