WHAT YOU WILL BE DOING:
Team Leadership & Management
Set clear goals, expectations, and KPIs for team members aligned with overall marketing objectives
Conduct regular performance reviews, provide constructive feedback, and create professional development plans
Foster a collaborative, innovative, and results- driven team culture
Facilitate cross- functional collaboration with sales, product, and customer success teams
Delegate responsibilities effectively while maintaining accountability and quality standards
Build, mentor, and manage a high- performing marketing team with diverse skill sets including digital marketing specialists, content creators, designers, and marketing coordinators
Coordinate with external agencies, vendors, and freelancers as needed
Strategic Planning & Market Intelligence
Conduct market research, competitive analysis, and industry trend monitoring to inform marketing strategies
Develop annual and quarterly marketing plans with clear objectives, strategies, tactics, and success metrics
Stay current with B2B marketing trends, emerging technologies, and best practices in the outsourcing industry
Collaborate with sales leadership to ensure tight alignment between marketing and sales goals
Test and implement innovative marketing approaches while managing risk
Present marketing performance, insights, and recommendations to executive leadership
Paid Advertising Management (Google Ads & LinkedIn Ads)
Create and test ad creatives, copy variations, and landing page experiences to maximize conversion rates
Monitor campaign performance metrics and provide regular reporting on CPL, CAC, and ROI
Manage bid strategies, budget allocation, and pacing to optimize return on ad spend (ROAS)
Implement account- based marketing (ABM) tactics using LinkedIn&039;s advanced targeting capabilities by job title, industry, company size, and seniority
Plan, execute, and optimize paid advertising campaigns across Google Ads and LinkedIn Ads platforms
Coordinate cross- platform strategies utilizing Google&039;s search intent with LinkedIn&039;s professional targeting
Develop full- funnel advertising strategies that address awareness, consideration, and conversion stages
Leverage retargeting and remarketing strategies across platforms to nurture prospects through the buyer journey
Strategic Oversight of Core Marketing Functions
Ensure teams execute campaigns effectively and report on key metrics while you focus on strategic adjustments and overall performance evaluation.
Set strategy, provide direction, and manage KPIs for multiple marketing functions: SEO & website performance (on- page & off- page), content marketing, social media, email campaigns, and lead management/qualification.
WHAT WE ARE LOOKING FOR:
Education
MBA or Master&039;s degree in Marketing or Business preferred
Bachelor&039;s degree in Marketing, Business Administration, Communications, or related field (Required)
Experience:
Experience in the outsourcing, BPO, technology services, or professional services industry preferred
Demonstrated experience managing marketing budgets
7- 10+ years of progressive marketing experience in B2B environments
3- 5+ years in marketing leadership or management roles
Proven track record of developing and executing successful multi- channel marketing strategies
Technical Skills:
Content Marketing: Expertise in content strategy, creation, and distribution across multiple formats and channels
Marketing Automation: Hands- on experience with marketing automation platforms (HubSpot, Marketo, Pardot) and CRM systems (Salesforce, Zoho)
SEO & Website Optimization: Advanced knowledge of on- page, off- page, and technical SEO; experience with SEO tools (SEMrush, Ahrefs, Moz); understanding of Core Web Vitals and page speed optimization
Analytics & Data Analysis: Strong analytical skills with proficiency in Google Analytics, marketing attribution tools, and data visualization platforms
Digital Marketing: Proficiency in Google Ads, LinkedIn Ads, social media advertising, and display advertising
Email Marketing: Experience with email marketing platforms and best practices for B2B email campaigns
Project Management: Familiarity with project management tools (Asana, Trello, Monday.com) and agile marketing methodologies
WHAT WE OFFER:
We treat people fairly and with dignity, keeping a healthy perspective about life and work and fostering a positive and enjoyable work environment with appealing benefits as below:
PTI insurance package, and annual health check
A competitive monthly salary based on your ability
Social insurance and healthcare insurance upon Vietnam Labor Code
An open culture that spurs creativity, innovation, and inclusivity
13th month Tet bonus & bi- annual performance bonus
14 Annual leaves + 2 Sick leaves
Diverse activities to foster relationships, including company trips, year- end party, employees&039; birthdays
An open- space office, a cafeteria, and a range of modern equipment
An English- speaking environment
Attractive employee awards
Other allowances from referrals and special occasions (weddings, seniority, and new- born baby)
A variety of training courses for your career development
Annual salary review
WORK LOCATION: The District Building, 159C De Tham, Cau Ong Lanh Ward, HCMC
WORKING HOURS: 9AM – 6PM (Mon – Fri)
