JOB SUMMARY
Department: Marketing – Growth Team
Salary Range: Negotiable
Title: Marketing Manager
Report Line: Growth Director
Job Level: Manager/Associate Manager
Peer: Marketing, BD
Subordinate: Marketing Generalist, Content Marketing, Graphic Designer, BD Inbound
Working Time: 9:00 – 18:00, Monday – Friday | Hybrid working with 2 WFH/week
Year of Experience: 1 years+ as management level
Working Location: 6th Floor, Tuong Viet Building, 95 Cach Mang Thang Tam Street, Ben Thanh Ward, District 1, HCMC, Vietnam
OBJECTIVES
We are looking for an experienced Marketing Manager/Associate Manager/Assistant Manager or Account Manager with great project management skill and passion in B2B marketing, inbound marketing, and digital marketing in general. You will be the leader to our dynamic marketing team, together driving outstanding business results for PMAX.
JOB DESCRIPTION
Marketing strategy & planning:
Set marketing objectives based on business objectives and align the objectives with BoD.
Build the overall marketing strategy for PMAX with relevant campaigns and activities throughout the year to achieve marketing objectives.
Develop your own work plan and manage the work plan of team members following the strategy.
Content strategy & planning:
Develop effective content strategy with detailed pillars and angles to deliver the main communication objective.
Design detailed implementation plan with audiences, channels, PICs, and timeline.
Synthesize insights from the target audience research and combine with the brand positioning to propose strategic content direction for PMAX.
Marketing workstreams execution management:
Manage the execution & optimization of all marketing workstreams following the strategic direction at each period of time, including but not limited to the following:
Event management: Plan and organize events such as workshops and webinars for both the potential clients and the potential employees of PMAX.
CRM: Design CRM framework & process and implement CRM activities across channels, especially email marketing.
Website management: Coordinate with content marketing executives to update contents for the website, optimize SEO and website performance in general.
Others: Implement other marketing activities based on the strategy at each period.
Social media management: Coordinate with content marketing executives to update contents for social channels including Facebook, LinkedIn, and Youtube; reply messages and comments on these channels following PMAX’s process and guidelines.
Report & Analysis:
Report to the Growth Director and CEO about the effectiveness of the overall marketing performance with insight and plan for further improvement.
Team leadership & management:
Build & manage a Marketing team of 4- 6 people, including content marketer and general marketer.
Coach & feedback to develop team members and maximize their ELV.
JOB REQUIREMENTS
Must have:
Excellent communication skill, especially in the field of advertising and branding.
Having a deep knowledge of B2B growth marketing, lead nurturing and having passion to grow further in this career path.
Understanding of marketing channels, especially Event, Website, Social (Facebook, LinkedIn, and Youtube), and Email.
Strong problem- solving and project management skills.
Excellent planning, project management and time management skills.
Experimental mindset with enthusiasm about self- challenging.
At least 1 year experience as Marketing Manager/Associate Manager/Assistant Manager or 2 years as Account Manager, managing at least 2- 3 people.
Data- driven mindset with technical expertise to ensure the quality and accuracy of data; process, design, and present it in ways to map out customers’ insights in order to help the organization make better decisions.
Good to have:
Ambitious with aggressive targets.
Creative and innovation mindset with interest in working in a start- up environment.
Experiences in building up and managing CRM for B2B business.
Experiences in marketing agency or having knowledge of marketing agency business.
BENEFITS
Annual health check- up and Healthcare Insurance PTI for all employees
Competitive salary range with quarterly & yearly incentives and 13th- month salary
Insurance as full salary (SHUI)
Internal training & career development opportunities, and external L&D budget sponsorship
Laptop supply/allowance or support for laptop purchase costs on an individual basis
Team bonding budget quarterly, snack time to engage team members
Flexible working time with 2 days working from home per week and 15 paid leaves per year
Quarterly, Yearly Recognition Gifts & Awards and gifts on special occasions (birthday, New year…)
Other staff welfare allowances.
Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
