Marketing Manager

Brand Development and Management:
Develop compelling brand messaging and narratives that resonate with prospective Vietnamese students and their families.
Define and evolve our brand identity, ensuring consistency across all marketing materials and channels.
Collaborate with design teams to create visually appealing marketing assets that support our brand strategy.
Digital Marketing Strategy and Execution:
Analyze website analytics and campaign performance metrics to identify optimization opportunities and generate insightful reports.
Lead SEO and SEM efforts to optimize web presence, drive organic traffic, and enhance search visibility.
Devise and implement data- driven digital marketing campaigns across various channels, including search engine marketing (SEM), social media advertising, email marketing, and content marketing.
Content Strategy and Development:
Develop and manage a content calendar ensuring alignment with overall marketing objectives.
Oversee the creation of high- quality, engaging content in various formats (blog posts, videos, infographics, webinars, etc.) to attract and nurture prospective students.
Team Leadership and Development:
Manage, mentor, and inspire a team of 10 marketing professionals, fostering collaboration and a culture of continuous learning.
Conduct performance reviews, set individual objectives, and provide constructive feedback to drive team success.
Identify professional development needs and support the growth of team members.
Market Research and Analysis:
Stay abreast of industry trends, competitor strategies, and evolving student preferences within the international education market.
Conduct market research to gain insights into target audiences and optimize marketing outreach.

Qualifications:

Demonstrated success in developing and executing integrated marketing campaigns that deliver tangible results.
Passion for international education and a commitment to enhancing the student journey.
5+ years of proven experience in a marketing leadership role, with a strong focus on digital marketing and branding.
Fluency in English and Vietnamese is a significant advantage.
Deep understanding of SEO, SEM, social media marketing, content strategy, and marketing analytics.
Bachelor&039;s degree in Marketing, Communications, Business, or a related field.
Excellent communication, project management, and team leadership skills.

Desired Skills:

Experience in the education sector is a plus.
Working knowledge of marketing automation and CRM tools.
Graphic design or video editing skills are beneficial.

Professional, dynamic and friendly working environment
Thorough implementation of policies in accordance with the Labor Law and the Company&039;s regulations.
Salary: negotiable
Opportunities for promotion / career progression at work.
Monthly teabreaks, birthdays, annual company trips, annual health check.

Cập nhật gần nhất lúc: 2024-04-05 03:05:34