- Manage annual agency budgets and plans (public relations, advertising and online) as well as the marketing plan and budget.
- Coordinate quarterly agency meetings to review performance, provide guidance to maximize future programs and develop new ideas.
- Develop, coordinate, execute, and maintain a social media plan including, but not limited to, Facebook, Twitter, Instagram...
- Coordinate all communications between internal key stakeholders and external vendor partnerships to meet all marketing – both on and off- line – targets and deadlines.
- Provides input in creative direction in concept development, copy and design for visual materials for promotions, web projects, Power Point presentations, invitations, printed collateral and internal communications using design software such as Adobe Photoshop
- Work closely with cluster digital marketing manager on paid social media activity supporting sales/revenue initiatives.
- Lead budgeting, activation and assessment of programs in order to maximize revenue
- Plan, research or coordinate with approved vendors and supervise the production of marketing materials, in- house collateral, and promotional and internal communications materials
- Evaluate promotional, programming opportunities and partnerships to meet the our marketing and revenue objectives.
- Ensure all marketing materials and assets (websites, digital banners, sales collateral, promotional flyers, invitations, etc.) are within brand standards
- Manage content strategy and messaging in website and digital channels (site content, campaigns, email marketing, digital assets, etc).
- Manage social media strategy, messaging and ideation all the outlets: identity, content calendar, and driving followers and engagement.
- Coordinates and assists with initiatives including photo shoots
- Assists in organizing and planning property specific events, especially new store opening events
- Coordinate planning, investment and reporting with social media agency