RESPONSIBILITIES:
Guide retailers in measuring and reporting store and website traffic and sales, suggesting improvements.
Utilize Google Analytics to provide weekly eCommerce traffic reports and identify growth opportunities.
Conduct competitive analysis and provide real- time recommendations for market promotions.
Lead and influence stakeholders in executing a cohesive marketing plan.
Explore innovative ways to use financing as a traffic driver in foreign markets.
Collaborate with licensees to establish a marketing promotions calendar for international territories, aligning with the organization&039;s annual marketing plan.
Collaborate with various teams to create effective marketing promotions and strategies.
Collaborate with retailers and agencies to analyze marketing and advertising trends and benchmark against competitors.
Drive traffic to stores and eCommerce websites through targeted promotional campaigns.
Stay updated on market dynamics, competitors, and opportunities, and communicate with each market accordingly.
Develop strategies to promote mattress sales and penetrate new markets.
Work with leadership to align company goals for store and website traffic, sales, and market growth in each country.
Share market trends and insights with internal teams to develop targeted marketing programs.
Demonstrate the company&039;s core values in all job functions.
Consider cultural diversity and local perspectives when developing marketing and advertising strategies.
REQUIREMENTS:
Minimum of 5 years of experience managing a field marketing operation.
Excellent attention to detail and communication skills, both verbal and written.
Ability to thrive in a fast- paced environment with demanding deadlines.
Familiarity with traditional marketing channels such as TV, print, and radio.
Strong time management and organizational abilities.
Self- motivated and capable of working independently or as part of a team.
Proficient in Microsoft Office Suite and internet use.
Analytical mindset and problem- solving skills.
Familiarity with continuous improvement principles.
Proficiency in Excel and ability to create formulas for enhanced reporting.
Previous experience in B2C marketing and/or advertising, preferably in a high- volume retail store, particularly in the hardgoods industry
Strong supervisory and management skills.
Bachelor&039;s degree in advertising, Business Administration, Marketing, or related field.
Effective presentation skills.
Exceptional professionalism and customer- oriented approach in dealing with internal and external stakeholders.
Knowledge of digital marketing techniques, including SEO, SEM, email marketing, and social media.
