The Marketing Executive drives measurable student admissions growth across TH Schools by owning the digital acquisition funnel, optimizing paid and organic channels, and ensuring marketing operations are data- driven, agile, and scalable. In addition to digital campaigns, this role also supports offline marketing activities such as events, fairs, print collateral, and community partnerships, ensuring a cohesive brand presence across all touchpoints. This role bridges marketing with admissions, making sure every campaign—online or offline—translates into tangible enrollment outcomes.
Duties and responsibilities:
Digital Acquisition & Funnel Management
● Run paid media campaigns across Meta Ads, TikTok Ads, Google Search/Display, YouTube.
● Optimize landing pages and microsites for conversion (A/B testing, UX improvements).
● Own the admissions funnel: inquiry → tour → application → enrollment.
● Implement SEO strategy: keyword research, on- page optimization, backlink building.
● Manage reports to track leads, segment audiences, and automate nurture journeys.
Offline Marketing & Events
● Manage print collateral (brochures, flyers, banners, standees) ensuring brand consistency.
● Plan and execute Open days, fairs, school tours and other activities in coordination with Admissions.
● Liaise with agencies for outdoor advertising (billboards, transit ads).
● Coordinate sponsorships and partnerships with local education fairs and community events.
Content & Communication Channels
● Align social media calendars (Facebook, TikTok, Instagram, YouTube, LinkedIn, etc...) with campaign goals.
● Support website content updates and ensure alignment with brand guidelines.
● Ensure bilingual (EN/VI) clarity and accessibility across all channels.
● Oversee website content updates and performance.
● Collaborate with the Visual Designer for creative assets tailored to each platform.
Market Research & Insights
● Provide quarterly reports on market positioning and suggest new initiatives to strengthen TH Schools’ competitive edge.
● Conduct ongoing research into competitor schools, education trends, and parent/student preferences.
● Track effectiveness of both online and offline channels (social media, website, events, fairs, print) and recommend improvements.
● Monitor local and international education market developments to identify opportunities and threats.
● Gather insights from admissions data, surveys, and focus groups to refine marketing strategies.
Performance & Compliance
● Ensure safeguarding, consent, and compliance in all marketing activities.
● Create systems to track workload, deadlines, and campaign outcomes.
● Work closely with the Marketing Manager and Business Director (when required) to align content with campaign goals.
● From time to time, undertake other duties of a similar nature as reasonably required by the line manager.
● Manage vendor contracts and agency relationships.
