OVERVIEW:
The Marketing Executive is responsible for planning and executing Capichi’s campaigns across online and offline channels, ensuring smooth execution and consistent messaging to build awareness and engagement.
Performance in this role will be measured by Brand awareness and App downloads as key KPIs, with Gross Merchandise Value (GMV) as the ultimate KGI.
WHAT YOU WILL DO
Campaign Management
Serve as the main campaign contact point for internal teams.
Independently create and set up communication content (social media, in- app …), and review fresher’s work to ensure consistent campaign goals
Work closely with the Design team to produce effective marketing assets (digital & offline).
Plan and execute marketing campaigns across online and offline channels, including merchant promotions, seasonal sales campaigns, brand campaigns, and co- marketing/partnership initiatives.
Ensure campaigns are delivered on time, within budget, and achieve expected impact.
Branding & Communication
Organize and coordinate offline events to enhance brand engagement
Develop creative initiatives that strengthen Capichi’s image and brand recognition
Plan and execute communication across multiple channels
Deploy and check offline marketing materials (standees, posters, flyers, etc.) at merchants/partners to ensure visibility and alignment with brand direction.
Analysis & Optimization
Provide actionable insights and continuously recommend improvements.
Track and evaluate campaign performance across online and offline channels.
Support other marketing activities as needed to ensure overall performance.
REQUIREMENTS
Strong skills in project management, and cross- functional collaboration.
At least 3 years of marketing experience, focusing on communications/event, preferably in F&B, start- ups, or tech platforms
Ability to optimize limited time and budgets, delivering creative and cost- efficient marketing initiatives.
Excellent writing skills (Vietnamese & English), with strong ability in content creation and review.
Good command of English (written & spoken)
Highly adaptable, proactive, and ready to embrace change.
BENEFITS
Member Points discount available on Capichi Delivery
13th month salary, annual salary review
Social & medical insurance in line with Vietnamese Labor Law
Attractive salary, bonus
Young, dynamic environment, agile mindset, product ownership mindset
A multicultural working environment
Team building activities, gifts for holidays and special occasions...
Saturday, Sunday off
