Plan, write, and prepare weekly/monthly/quarterly social content calendars to support campaigns and strengthen brand presence.
Track and manage A&P budgets with timely and precise reporting (monthly/quarterly/yearly).
Responsible for planning and executing integrated marketing communication (IMC) activities for OWNDAYS.
IMC Planning, Execution & Reporting
Review and refine creative content to maintain brand direction and standards.
Provide insights, recommendations, and key learnings to optimize future marketing programs.
Manage marketing promotions, in- store activations, and digital/social activities to drive sales and brand awareness.
Monitor competitor activities and deliver timely analysis.
Propose, plan, and execute partnerships with agencies, malls, banks, and vendors to deliver effective co- branded programs.
Responsible for planning and executing new store opening programs, ensuring strong brand visibility and traffic generation.
Work directly with influencers/KOLs when required, from proposal to execution, ensuring alignment with brand guidelines and objectives.
Prepare accurate and comprehensive reports on marketing performance, sales (weekly, monthly, quarterly), promotions, competitor activities, and campaign evaluations.
Partnership & Collaboration
Cross- functional & Digital Marketing
Sunnies Studio (10%): Handle brand marketing activities including POP printing for promotions, social content preparation, and budget/expense reporting.
Ensure content quality and alignment with both regional and local brand positioning.
Other Duties: Perform additional assignments as directed by the Group Marketing Manager.
Brand Marketing & Campaigns
Collaborate with cross- functional teams (Operations, Product, Sales, Finance, Procurement, Legal, CRM, etc.) to deliver campaigns and activations.
Work closely with Designer and Brand team to prepare POP materials for promotions, ensure proper printing, and coordinate timely delivery to stores.
Coordinate with CRM and Digital teams to manage fan page content, digital campaigns, customer engagement, and complaint handling.
Handle dedicated marketing responsibilities for OWNDAYS as the priority brand, as directed by the Group Marketing Manager.
