Marketing & Communications Manager

(1) Strategic Marketing & Branding

Develop and implement a 360- degree marketing strategy covering serviced residences, hotel rooms, MICE, and F&B.
Align with Ascott corporate office & other internal teams to execute area and global campaigns, ensuring consistency with brand standards and leveraging group- level marketing opportunities.
Position Ascott Tay Ho Hanoi as a premier luxury destination in Vietnam and the region.

(2) Communications & Public Relations

Oversee content creation for all owned channels (website, social media, newsletters) to ensure engaging, consistent, and on- brand messaging.
Taking charge of communications tasks, including media relations, press releases, internal communications, and brand reputation management.

(3) Agency & Partner Management

Oversee agency briefs, timelines, quality control, and budget adherence to ensure deliverables meet expectations.
Work with external agencies (creative, digital, PR, media) to develop and deliver campaigns, materials, and activations.

(4) Digital & Offline Marketing

Manage partnerships with influencers, media outlets, and cross- industry collaborators to maximize exposure.
Oversee digital campaigns (SEO, SEM, social media, email marketing, paid media) targeting key customer segments: business travelers, MICE organizers, affluent leisure travelers, and local F&B guests.
Develop promotional materials, sales kits, and marketing tools aligned with global brand guidelines.

(5) Revenue & Performance

Collaborate with Sales, Revenue, and F&B teams to drive campaigns that increase occupancy, event bookings, and F&B sales.
Manage the annual marketing and communications budget.
Track, analyze, and report on campaign performance, competitor activity, and market trends to optimize marketing spend and ROI.

(6) Events, Promotions, and Partnerships

Plan and execute key events, grand openings, product launches, and promotional activations to strengthen market visibility.
Identify and nurture strategic partnerships (luxury brands, airlines, event organizers) to enhance property positioning.

(7) Team Leadership & Collaboration

Ensure smooth collaboration across Sales, F&B, Rooms, and Operations for coordinated execution of initiatives.
Lead, mentor, and develop the marketing and communications team.

Proficient in English: speak, read, write and understand the primary language(s) used in the workplace.
Must possess computer skills.
Excellent content creation, copywriting, and storytelling skills.
Strong project management, organizational, and leadership abilities.
Proven experience in MICE, hotel, and F&B marketing.
Requires good communication skills, both verbal and written.
3- 5 years of experience in marketing and communications within the luxury hospitality or F&B sector.
Ability to work in a fast- paced, dynamic, and multicultural environment.
Strong knowledge of digital marketing, PR strategies, media planning, and agency management.
Bachelor’s degree in Marketing, Communications, Business, or Hospitality.
Pleasant, honest, hardworking and flexible personality; team player.

Career advancement path and development opportunities in the hospitality industry
Suncare health insurance
Opportunities to improve English skills
Competitive salary
Valuable, breezy West Lake view while working
Recognition and rewards for outstanding employees
Seniority bonus policy after 3 years of service
100% salary- based social insurance and health insurance contributions
At least one free meal per shift, uniform provided, free parking
Annual bonuses, gifts, and appreciation programs for holidays and Tet (Lunar New Year)

Cập nhật gần nhất lúc: 2026-03-02 12:45:02