We are looking for a Marketing & Business Development Coordinator (KOL/KOC) who can handle both Marketing and KOL/KOC Business Development scopes, with strong experience in influencer marketing, content coordination, and a solid understanding of social media trends in the beauty industry.
We are a fast- growing makeup brand operating in Vietnam and Southeast Asia, specializing in color cosmetics. We collaborate closely with KOLs, KOCs, agencies, and media partners to deliver high- impact influencer and digital marketing campaigns aligned with our brand positioning.
Marketing & Content Coordination
Stay updated on makeup trends, TikTok trends, and Gen Z content styles, and proactively propose effective social media content approaches
Write or refine video scripts aligned with campaign objectives, brand tone, and makeup usage requirements.
Develop content ideas and short- form video concepts for TikTok, Instagram Reels, and similar platforms, mainly for KOL/KOC content.
Track and analyze content performance (views, engagement, content effectiveness).
Use performance data to optimize content direction, script structure, and creator selection for future campaigns.
Work closely with Content, BD, and PR teams to ensure consistent messaging across campaigns.
Review, provide feedback, and quality- check content before posting, focusing on visual quality, storytelling, and makeup demonstration accuracy.
Coordinate content production with KOLs (style/vibe) and internal teams to ensure content is on- brief, on- brand, and on- trend.
Business Development & KOL Partnerships
Act as the main point of contact between KOLs, agencies, and internal teams
Proactively source, build, and maintain long- term relationships with KOLs/KOCs, especially in the makeup & beauty category.
Manage KOL contracts, deliverables, timelines, and budgets.
Lead cost negotiation, collaboration terms, and content scope with KOLs/KOCs.
Leverage and expand existing beauty KOL/KOC networks.
