Marketing Automation & Martech Expert - MSB DF - 1M463

• Ensure smooth Martech stack integration with other systems (CDP, CRM, tracking tools…).
• Map user events, define triggers, and configure real- time workflows and lifecycle automation.
• Analyze campaign results (CTR, CVR, ROI…) and continuously A/B test to improve performance.
• Collaborate with product, business, data, and tech teams to personalize messaging based on customer data and behavior.
• Set up and manage multi- channel campaigns: App push, Web push, Email, SMS, ZNS, Web/App pop- ups...
• Design, build, and optimize automated customer journeys using platforms like Insider, Salesforce Marketing Cloud, MoEngage, CleverTap, etc.

• Experience in customer segmentation, event- based triggers, campaign logic, A/B testing.
• Practical knowledge of multi- channel messaging: App push, Web push, Email, SMS, etc.
• Strong knowledge and implementation experience with MKT automation platform.
• Strong analytical mindset and independence in problem- solving.
• Experience with affiliate marketing platforms (e.g.. Accesstrade, CJ…).
• 2–5 years of hands- on experience in executing campaigns on Marketing Automation platforms.
• Familiarity with performance marketing platforms:
Facebook Ads Manager, Google Ads, and tracking across ad networks.
• Understanding of tracking & attribution tools (e.g., Google Tag Manager, GA4, Firebase, AppsFlyer, Adjust, Branch…).
• Experience working with:
Email marketing tools (e.g., Mailchimp, Sendgrid, Braze…).
Landing page & Website CMS (e.g., WordPress, Webflow, Shopify CMS, HubSpot CMS, Ladipage…).
Chatbot platforms (e.g., Livechat, Tawk.to, BotStar, ManyChat).
CDPs/CRMs (e.g., Salesforce, Segment, HubSpot, Bloomreach…).
• Understanding of personalization and dynamic content generation on landing pages or web/app banners.
• Experience with pixel setup, event tracking, and data layer configuration on websites or mobile apps.

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Cập nhật gần nhất lúc: 2025-08-10 15:15:02