Marketing Automation Associate Manager

Marketing Automation Platform Management:
Monitor and optimize campaign performance, making data- driven adjustments to improve results.
Develop persona- based customer journeys and implement automated workflows, including email campaigns, lead scoring, and segmentation.
Stay up to date with marketing automation trends, tools, and best practices.
Configure and manage marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Pardot) to execute automated campaigns.
Email Marketing:
Explore alternative tools to supplement or replace traditional email marketing (e.g., Zalo, Owned app notifications)
A/B test email subject lines, content, send times and other criteria to maximize engagement and conversions.
Analyze metrics to identify trends and opportunities for improvement.
Create, design, and execute targeted email campaigns to nurture leads and customers.
Data Analysis and Reporting:
Track and analyze marketing automation KPIs, use data- driven insights to optimize future marketing automation campaigns and strategies.
Develop comprehensive, visually appealing dashboards and reports for multiple social media platforms and other media channels using data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
Develop comprehensive marketing automation reports, present findings in a clear and concise manner, both written and verbal.
CRM Integration:
Laise with relevant teams and leverage CRM data to personalize marketing campaigns to individual preferences.
Support integrates marketing automation platforms with CRM systems (e.g., Salesforce, Dynamics 365) to ensure seamless data synchronization and lead scoring.

Competitive salary and benefits.,
Internal and external training.
Laptop,

Cập nhật gần nhất lúc: 2025-10-14 13:10:03