Marcom Manager - Crowne Plaza Danang City Centre (IHG Hotel)

People
Work with other department managers to ensure proper staffing levels.
Educate and train marketing team that is responsible for developing new and implementing exisiting marketing strategies. Ensure staff is properly trained and has the tools and equipment to carry out job duties.
Manage day- to- day marketing activities, plan and assign work, and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognise good performance.
Financial
Manage and control marketing budgets by using resources effectively
Develop and own promotional activities, marketing channels and the production of marketing materials for specific events
Implement PR campaigns to celebrate successes and awards and the promotion of product
Guest Experience
Develop and support the Marketing Coordinator/ Marketing & PR Executive, where applicable
Produce monthly reports as required
Respond to media enquiries when approached for comments and/or reports
Communicate with internal Event Managers on all aspects of specific event organisation and promotion
Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events
Manage and promote the hotel on IHG brand website.
Work with local third- party partners, including local media, and maintain professional working relationships with local official bodies
Create, develop and market key events for the hotel, especially during key business periods
Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required
Create and maintain a comprehensive media and marketing contact management system relevant to the target audiences of the hotel
Research and develop new opportunities within key target markets
Responsible Business
Engage in the hotel CSR activities on timely manner.
Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions.
Accountability
This is the top Marketing Communications/PR job in a full or limited- service hotel and may include meeting space and/or catering facilities. May manage professional level and graphic designing colleagues

Demonstrated ability to interact with customers, colleagues, and third parties in a manner that reflects highly on the hotel and the brand
Minimum 3 years of relevant experience, preferably in an equivalent position within branded hotels or resorts
Bachelor’s degree / higher education qualification / equivalent in Marketing or a related field
Strong content creation, storytelling, and creative writing skills
Strong problem- solving, reasoning, motivating, organizational, and training abilities
Strong background in Digital Marketing is required

Why Join Us

At Crowne Plaza, we believe in creating an environment where colleagues can thrive, grow, and make a difference every day.
You’ll be part of the IHG Hotels & Resorts family — one of the world’s leading hospitality groups, offering global career opportunities and outstanding benefits

Cập nhật gần nhất lúc: 2026-07-10 02:00:04