Loyalty Program Management Specialist

The Digital Loyalty & Engagement Specialist is responsible for bridging business needs with technical execution to drive customer adoption of the Sika loyalty mobile application. This role focuses on designing and executing end- to- end customer journeys—from scanning QR codes to redeeming rewards—ensuring a seamless experience for target users. The position balances marketing automation, data- driven engagement, and the physical coordination of the rewards ecosystem. A key priority for this position is the successful offline deployment of the program through the design and execution of "train- the- trainer" sessions for distributors. Additionally, this person shall be in charge of tracking and monitoring the program&039;s success by analyzing data and customer feedback to drive continuous improvement.
Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industry. Sika has subsidiaries in 102 countries around the world, produces in over 400 factories, and develops innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation industries toward greater environmental compatibility. In 2024, Sika’s more than 34,000 employees generated annual sales of CHF 11.76 billion.
Sika has been serving in the Vietnam market since 1993 as a 100% foreign owned company, a subsidiary of Sika AG, Switzerland. Sika Vietnam offers products and solutions for most construction and industrial applications. We always put the need of local customers at the center of our business; therefore, we develop products that are tailored to meet local and global customers’ requirements. We are reliable partners of designers, consultants, owners and construction companies based on the quality of our products and our excellent technical service. As a leading supplier of specialty chemicals, Sika provides full solutions for most construction applications and projects.
Key Responsibilities
Campaign & Customer Journey Management (30%)

Oversee inventory operations for the loyalty program, including tracking and distribution of e- vouchers and physical merchandise used for rewards.
Prepare detailed reports and presentations on app performance and engagement metrics for the management team.
Collaborate with regional team and agency to design and implement end- to- end journeys for key target users (from onboarding, point- earning to loyalty redemption).
Build and manage automated triggers and engagement campaigns within the loyalty platform.
Monitor and analyze campaign performance, providing data- driven recommendations to optimize engagement and scan rates.

2
. Technical Coordination & System Operations (40%)

Support testing activities for audience segmentation, QR code data mapping, and point- trigger setups to define key customer attributes.
Oversee a dedicated Customer Service staff member responsible for the loyalty hotline and inquiry management
Manage label agencies for the production of QR code stickers and coordinate with the production team for correct application on product packaging.
Coordinate with Sales and Data teams to ensure reward schemes (points- per- product) align with commercial goals and ensure leads are effectively managed.
Act as the primary local point of contact for overseas technical agencies and regional digital teams to ensure platform stability and coordinate app updates.

On- field Deployment & Training (30%)

Develop training kits, "how- to" guides, and point- of- sale materials to assist sales reps in their deployment efforts
Train- the- Trainer (TTT): Lead the offline rollout by conducting TTT sessions for distributors&039; sales representatives, ensuring they are fully equipped to deploy the program to shop owners.
Maintain constant communication with field sales reps to gather ground- level insights and customer feedback to identify barriers to adoption.

Education: Bachelor’s Degree in Marketing, Business, or a related field is preferred.
Experience: 3–5 years of experience in Marketing, Trade Marketing, or Digital Engagement.
Skills:
Project Management: Ability to plan and execute complex on- field rollouts and campaigns structurally.
Technical: Proficiency in MS Office (PowerPoint, Excel, Word) and familiarity with CRM or marketing automation tools.
Communication: Exceptional interpersonal skills to train diverse groups and collaborate with regional stakeholders.
Language: Native Vietnamese and professional English fluency (speaking and writing) for regional coordination.
Mindset: Result- oriented, disciplined, and innovative with a hands- on approach to field operations

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Cập nhật gần nhất lúc: 2026-03-13 01:45:02