20% Implementing Promotions & Campaigns
Work with Sales teams to clarify, outline and implement marketing plans that help the company deliver its business goals, including online and offline activities.
Work with Comm. Team and give input and take the lead in the offline execution of brand campaigns across all locations covered.
Participate in weekly problem- solving meetings with sales teams to identify problems and opportunities for improvement in the promotions and campaigns rolled out.
Work with key stakeholders within the marketing team and other teams to ensure timely project execution and solve any issues that may arise.
20% Developing and Implementing New Services, Products or Seasonal Programs
Work with sales teams, track local and global competitors and think the market through to identify new opportunities and services to roll out.
Work with sales teams to set targets, carve out mind space to sell these services and troubleshoot the adoption of the same as you go.
Drive specific adoption KPIs in order to create critical adoption and profitability for these initiatives.
Help implement the launch plan while looking for feedback on what needs to be fine- tuned, pivoted or killed.
40% Developing and Fine- Tuning Referral Programs
Setup a funnel for the campaign, with the aim of increasing the number of people joining and referring throughout the campaign. Craft and implement all necessary communication for these programs.
Work with internal marketing, operations, finance and IT teams to implement the programs and deliver on the desired customer and sales experience.
Work with sales teams to design and create new seasonal referral programs.
Design a communication plan, direct marketing and activation plan aimed at driving signups for our referral program.
Maintain daily reports and identify areas that need improvement. Work with sales teams or relevant departments to project manage and accelerate the process of fine tuning the program.
Work with partners to feed offers and/or negotiate prices for offers that fit our budget or targets for the campaign.
10% Contribute to the team’s success culture
Contribute to team culture by sharing ideas on how to improve any initiative currently being pursued or lending a helping hand/expertise wherever it may be necessary.
Seek constant self- improvement on relevant topics that can help deepen domain knowledge.
Work with integrity and deliver the maximum quality work to help move the company forward.
10% Other tasks as per request of manager and company
