LIVESTREAM OPERATIONS EXECUTIVE

Main Purpose:Manage and optimize multi- platform livestream operations (Facebook, Shopee, TikTok, Website) to drive sales and conversion improvement. Coordinate with cross- functional teams (Ecom, Marketing, Media, IT, HR) from planning to performance evaluation. Oversee studio management, equipment, livestream samples, and optimize Facebook Commerce functions (catalog, cart, tracking).

1️⃣ LIVESTREAM OPERATIONS (50%)

- Build and maintain fixed livestream schedules for Facebook, Shopee, and TikTok.
- Manage livestream studio operations: setup, lighting, audio, OBS/Streamyard configuration.
- Monitor livestream KPIs: viewers, engagement, conversion rate, and revenue per session.
- Track host performance, sales commission, and ensure timely payouts.
- Coordinate with Marketing to select products, define campaign messages, and align with promotions.
- Manage and inventory livestream sample products.
- Manage and train hosts (internal, store staff, collaborators, studio team).
- Oversee studio equipment (camera, microphone, lighting) and ensure maintenance and availability.

3️⃣ E- COMMERCE & PROJECT SUPPORT (30%)

- Work with IT & Digital teams to integrate and sync Facebook Catalog with company website.
- Implement and monitor Pixel & Conversion API for tracking accuracy.
- Configure product tagging, cart connection, and checkout flow optimization on Facebook.
- Propose solutions to improve conversion rates from Facebook livestreams to website purchases.

2️⃣ FACEBOOK LIVESTREAM OPTIMIZATION (20%)

- Update product content and campaign materials on website and e- commerce platforms (Shopee, TikTok Shop).
- Collaborate cross- functionally to improve livestream workflow and KPI tracking.
- Support new e- commerce initiatives: loyalty programs, gamified campaigns, O2O activation.

- Strong organizational and communication skills, ability to coordinate multiple teams.
- Bachelor’s degree in E- commerce, Marketing, Communications, or related fields.
- Aesthetic mindset and understanding of audience engagement in livestream contexts.
- Detail- oriented, proactive, able to work under performance pressure.
- Knowledge of livestream tools: OBS, Streamyard, TikTok Studio, Meta Live Producer, ManyChat.
- Understanding of Facebook Commerce: Catalog, Pixel, Conversion tracking.
- Minimum 1 year experience in livestream operations or digital commerce (Shopee Live, TikTok Shop, or Facebook Live preferred).

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-11-02 06:30:04