KOL PM

Marketing strategies
• Monitor campaign performance and prepare regular reports with insights and recommendations.
• Develop and manage influencer marketing campaigns, including identifying and evaluating KOLs, negotiating partnerships, overseeing content creation, and tracking campaign performance.
• Conduct market research to identify new content promotion trends, analyze competitor marketing strategies, and stay updated on the latest beauty and skincare industry trends to ensure content and campaigns remain relevant and competitive.
• Identify, evaluate, and collaborate with TikTok KOLs, including both macro- influencers and nano- influencers.
• Work closely with internal teams and stakeholders to brief KOLs, align campaigns, and ensure timely execution.
• Possess a deep understanding of the TikTok content ecosystem, including content types, user behavior, and platform trends.
• Build and maintain a comprehensive KOL database, including key profiles and segmentation by type and niche.
⁃ Target- oriented
• Develop and execute effective TikTok marketing strategies to increase brand visibility, engagement, and conversions.
⁃ Influencer marketing
Continuously analyze and optimise, and be responsible for the impression and ROI.

​​Experience Flexibility:​​ For candidates with ​​limited experience​​, strong consideration will be given to those who demonstrate high ​​intelligence and a exceptional ability to learn quickly​​.

​​Educational Background:​​ A degree in ​​Marketing​​ or a closely related field from a ​​well- known university​​ is highly preferred

​​Core Competencies:​​ The ideal candidate must possess:
A good sense of ​​content marketing​​.
Strong ​​analytical skills​​.
Demonstrated ​​potential for coordination and management​​.

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Cập nhật gần nhất lúc: 2025-10-04 20:35:02