The Inhouse Creator’s primary responsibility is to serve as a high- velocity content production engine, generating short- form video assets for testing content formats and driving high engagement.
Content Production & Execution (High- Velocity Output)
Daily Video Production: Produce and publish one (1) complete video asset per working day, totaling five (5) videos per week.
End- to- End Creation: Own the entire content pipeline for each video:
Ideation: Develop new video concepts based on the content formats finalized by the PM team.
Shoot/Capture: Film or capture all necessary footage.
Edit: Perform all editing, sound design, and graphic overlay to meet the required quality standards.
Publishing: Upload the video to the designated platform(s).
Captioning: Write engaging, platform- optimized captions and relevant hashtags for each video.
Quality Control & Adherence
Ensure all videos adhere strictly to the established Video output quality control guidelines set by the PM.
Maintain rapid turnaround times, ensuring assets are delivered within 24 hours of concept approval.
Performance Tracking & Reporting
Track & Update Metrics: Accurately track and update performance metrics (Views, Engagement Rate, Clicks, etc.) for all published videos into the central project database/tracker.
Proactively flag content that shows high- performance indicators (HPI) or low- performance indicators (LPI) to the PM.
Project Compliance
Strictly adhere to the Project Timeline & Deliverables Management schedule.
Active and constructive participation in all required team check- ins and operational meetings.
A minimum of 40 high- quality video assets delivered and published over the 8- week period.
Follow all project rules and maintain the highest level of KPI adherence as measured by the PM.
Accurate, up- to- date tracking of video performance metrics in the central database.
Deliverables
Requirements
Skills & Experience (Must- Haves)
Proficiency with at least one NLE: CapCut, Final Cut Pro, or Adobe Premiere Pro (basic sound design and motion graphics/overlays).
Data literacy: can read and log views, ER, CTR, watch time; understands how to iterate based on signals.
Turnaround discipline: able to deliver within 24 hours of concept approval.
Reliable self- shooting capability: framing, lighting, clear audio, basic color correction.
Demonstrated ability to create short- form video content (TikTok, Reels, Shorts) with daily output capacity.
Strong copywriting for hooks, CTAs, and platform- optimized captions/hashtags.
Nice- to- Haves
On‑camera presence or voiceover strength; ability to collaborate with other talent.
Conversational level English or above.
Motion graphics familiarity (After Effects), thumbnail design (Canva/Figma).
Niche familiarity with performance content formats (edutainment, UGC product demos, POVs, listicles, duets/stitches).
Tooling & Technical Setup
Connectivity: Stable internet (minimum 20 Mbps up/down) for upload within deadlines.
Equipment: Smartphone (1080p/4K), tripod or stabilizer, basic lighting, and external mic (e.g., lavalier).
Software: Access to NLE + cloud storage (e.g., Google Drive) and project trackers (e.g., Notion/Sheets).
File hygiene: Follows naming conventions, exports to required specs (resolution, codec, aspect ratio, bitrate).
Availability & Communication
Available Mon–Fri with same- day response in working hours from 10AM- 7PM; reachable for standups/check- ins as scheduled.
Uses the designated channels (e.g., Discord) and updates the tracker daily.
Benefits
Financial & Incentives
Bonus eligibility: All three bonus programs below apply (Weekly “Top of Format,” Milestones, End‑of‑Program Rankings) as defined in this SOW with the total pool for Bonus up to 100M VND.
Stipend: 5,000,000 VND / month.
Tools, Resources & Support
Editorial support: PM feedback loops, concept approvals, and fast review cycles.
Analytics access to dashboards/trackers for rapid iteration.
Access to brand kits, templates, hooks library, caption frameworks, and past high‑performers.
Use of the team’s licensed music/asset libraries (where provided) and export presets.
Growth & Recognition
Credits/featuring of top content on official channels where applicable.
Certificate of completion and priority consideration for future paid programs based on performance.
Weekly coaching/QA notes focused on improving hooks, pacing, and retention.
Opportunities to test new formats first and shape playbooks.
Work Model Advantages
Remote, flexible production within deadlines.
Streamlined ops: clear briefs, single source of truth for tasks and metrics, Friday payouts for approved claims.
