Intermediate/Senior Performance Marketing Specialist

Intermediate/Senior Performance Marketing Specialist- Up to $7000 (English proficiency required)
About the role
As our Performance Marketing, you will lead the planning and execution of data- driven advertising campaigns across platforms such as Meta, Google, TikTok, Pinterest, and especially AppLovin. Your role will be critical in scaling customer acquisition, improving retention, and driving revenue growth.
Crossian is a high- growth technology- driven e- commerce business. Behind our success is our people. As a start- up formed in 2020, we have created a fast- paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct- to- consumer brands and increase customer lifetime value.
We are looking for someone who not only has strong hands- on experience in performance marketing but also excels in English communication to work seamlessly in a fast- paced, global team.
What you will do
Stay updated on industry trends, algorithm changes, and best practices to ensure we stay ahead in the digital advertising space.
Collaborate closely with cross- functional teams including creatives, analytics, and product to align on campaign goals and execution.
Plan, launch, monitor, and continuously optimize ad campaigns, focusing on cost efficiency and measurable ROI.
Strategize and execute full- funnel performance marketing campaigns across key platforms (Meta, Google, TikTok, Pinterest, AppLovin, etc.) to acquire new customers and increase customer lifetime value.
Analyze campaign performance deeply to track KPIs (CPI, ROAS, CVR, retention, etc.), uncover insights, and propose clear optimizations.
Constantly A/B test ad creatives, audience segments, placements, and bidding strategies to enhance performance.
Prepare and present regular campaign performance reports with actionable insights and learnings.

What we are looking for
Strong analytical mindset and ability to extract insights from data to guide campaign decisions.
Experience in eCommerce, gaming, or mobile apps is highly preferred.
Excellent English proficiency. Ability to communicate clearly and confidently in both written and spoken English is a must.
Familiarity with tracking tools (Appsflyer, Adjust) and deep understanding of metrics such as CPI, ROAS, retention, LTV.
Self- driven, detail- oriented, and comfortable working in a fast- paced, performance- focused environment.
Bachelor’s degree in Marketing, Business, Data Analytics, IT, Economics, or any related field.
Minimum 3 years of hands- on experience in performance marketing, with a proven track record of running data- driven campaigns on AppLovin or similar platforms (e.g. Unity, ironSource, Google UAC, TikTok).
What you can expect
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

Other benefits in accordance to Company&039;s Policy and Vietnam Labor Laws
Clear & transparent career development and promotion opportunities, excel to team lead position within 1- 2 years
Global health insurance package for yourself
Opportunities for internal rotation & master all key digital marketing platform from Google, Meta to Tiktok, Pinterest and many more
A Pantry & a Crossian Cafe stocked with goodies, ready to serve
12 days work- from- home & 12 days of paid annual leave
Flexible, non- binding working time and space according to office hours
Guaranteed 13th month salary
Well- trained program by our marketing experts, from technical skills by our seniors to soft skills by our team leads and managers
Full salary during probation
General company T&D Program
Quarterly bonus & Year- end bonus as part of our profit sharing program
Attractive salary, bonus, fair and transparent scheme, income up to $7000/month (basic salary up to $2000 depending on capacity)
Lots of other company benefits including 5- star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-08-30 09:30:03