Core Mission: To build and lead the Social First mindset across Social Elite’s entire ecosystem — from creative ideation to execution — ensuring every campaign is born from social culture, crafted for social platforms, and optimized for both impact and conversion.
This role connects Creative – Strategy – Content – Creator/Influencer – MCN – Studio into a single, seamless engine that drives brand love, cultural relevance, and business outcomes.
Job Description:
Strategy & Creative Ideation
Craft communication strategies and creative strategies for pitches and client briefs.
Develop social- first big ideas for brand campaigns across Social Elite.
Build social- native storytelling frameworks including hooks, formats, POVs, meme logic, remixable ideas, and participation- driven concepts.
Design complete content architecture (Hero – Hub – Hygiene) tailored to TikTok, Facebook, Reels, and emerging platforms.
Social Intelligence & Trend Leadership
Lead social insights gathering and trend forecasting using real- time data, community behavior, and cultural signals.
Create an internal Social Trend Radar to guide content and campaign decisions.
Develop and react with tactical content/playbooks within 24–48 hours when relevant cultural trends appear.
Creative Production & Content Excellence
Mentor and coach creative teams to elevate their understanding of social- native content and execution.
Oversee creative quality across copywriting, social content creation, video editing, motion graphics, and production.
Work closely with Studio teams to produce social- optimized videos (short- form, ads, UGC, creator content).
Influencer/Creator Integration
Ensure consistent creative quality and brand messaging across creator outputs.
Collaborate with MCN, KOL, KOC, and creator management teams to translate ideas into creator- friendly briefs and executions.
Build scalable creator ecosystems to amplify campaigns across influencer tiers.
Job Requirements:
Professional Background
5+ years of experience in digital, social, creative, content, or MCN environments.
Proven track record in leading social- first campaigns in top creative/digital agencies or TikTok- first brands.
Deep understanding of:
- Influencer and KOC networks
- Facebook/Instagram Reels
- Social commerce dynamics
- Short- form content production
- TikTok ecosystem
Core Competencies
Strong ability to transform insights and trends into breakthrough concepts.
Data- informed thinking with the ability to optimize for engagement, virality, and conversion.
Hands- on experience crafting social storytelling, hook strategy, and platform- specific video formats.
Hybrid mindset: Creative Thinking + Strategic Planning + Social Intelligence.
Personality Traits
Excellent communication, leadership, and cross- team collaboration skills.
Fast, adaptive, culturally sensitive, and social- native.
Proactive, experimental, and unafraid to push creative boundaries.
Benefits:
Work in a very motivated & open working environment.
Competitive salary and bonus based on the actual performance.
Social Insurance, Health Insurance as required by law.
Team Building, Company trip, bonding activities.
Working time and Location:
LongBeach Building, No.1 Ba Thang Hai Street, Ward Vuon Lai, HCMC
Monday- Friday: 9.00am- 6.00pm
